4 Ways Generative AI Is Simplifying Influencer Marketing


Influencer marketing has seen a tremendous surge over the past few years, thanks to the rise of social media. Many marketers believe this is just the beginning, especially with the revolution of generative AI. The following article explores how generative AI is transforming influencer marketing.

Ryan Reynolds needs no introduction when it comes to the world of advertising. He is known for his witty sense of humor and sharp writing. With his unorthodox approach, Ryan has created some memorable ads. Early this year, Ryan’s new ad for Mint MobileOpens a new window took the world by storm, surpassing 1 million views on YouTube in no time.

But wait! Before you praise Ryan, it was not Ryan who penned the ad. Instead, he used Generative AI to write it, and as he said, “it was mildly terrifying.” So what’s the takeaway for the marketers from the Mint Mobile ad? Well, generative AI is more intelligent than we thought. Generative AI does not simply write plain copies but also understands the persona and human emotions. And that is why it should not surprise anyone if more influencers start using generative AI, as it can be a game changer for the influencers.

So let’s deep dive and see how influencers can leverage generative AI.

1.Creating Optimized Content

When creating content, the influencer’s role changes daily and is dynamic. One day an influencer may have to churn out a 3-page script for their video. On another, they may just have a 160-word character limit to play with. And that is why there is a vast gap when creating content in a traditional format like a blog, company product, technical articles, etc. This is why influencers can’t rely on conventional content creation methods; instead, they are far better at leveraging generative AI.

One of the major goals of influencer marketers is to create content that goes viral. However, to create such content, you must know the current trends and your audience’s likes and dislikes. To achieve this end goal, you must conduct a thorough study and research. And as an influencer, you may not have the resources or time. This especially holds for influencers with fewer team members or who work independently. This is where generative AI can be utilized fully by the influencer.

Generative AI will not only help create content but will also come up with fresh ideas for campaigns, discover the latest trends, find suggestions for viral content, and create engaging social media captions or scripts for vlogs and ads. It can also help you translate your content into various languages, thus making it accessible in different regions and markets by removing language barriers.

Echoing the same sentiment while Speaking exclusively to Spiceworks News & Insights Ajay Yadav Co-Founder/COO of Simplified adds, “By leveraging the capabilities of generative AI, influencers are now able to produce high-quality content with greater ease, speed, and efficiency. The ability to generate custom-tailored content, ranging from engaging captions to eye-catching visuals, empowers influencers to maintain a consistent brand image and engage their audience more effectively. Furthermore, generative AI enables influencers to overcome creative roadblocks by providing innovative content suggestions and ideas, fostering their creativity and enhancing their overall output.”

See More: Brand Lift – The New Way to Measure Influencer Marketing Success

2. Generating Creative Infographics and More

Generative AI also goes beyond generating scripts and can help influencers create visuals, graphics, video editing, etc. Again this can be a time-consuming task if done manually. However, with the help of generative AI, it can take only a few seconds to create images, video editing, landing pages, social media captions, and other materials. Generative AI-generated content is also of a higher quality than the content created by humans because AI models can learn from a large amount of data and identify patterns that humans may not be able to see. This can result in more accurate and informative content.

3. Engaging With Followers

Besides creating content, some of the critical tasks of influencers are engaging with their followers, answering their queries, reacting to their comments, and keeping track of what the followers are saying, among others. All these can be simplified with the help of generative AI.

Influencers can use chatbots to engage with their followers from time to time. In the context of interactions, generative AI can be used to create chatbots or virtual assistants that simulate human conversation. These systems are trained on large datasets of human interactions and can generate contextually relevant and natural-sounding responses. Generative AI also helps analyze customer behavior and their likes and dislikes. It provides influencers with more data points to work on.

Speaking exclusively to Spiceworks News and Insights, Pavel Beinia, CEO & founder of FamestersOpens a new window influencer marketing agency, said, “For content creators, leveraging generative AI technology opens possibilities to enhance their talent and creativity. Generative AI can assist influencers by quickly responding to subscribers’ comments, scripting sponsored posts, communicating with brands and agencies, or providing guidance on creating viral content. This saves time and resources while producing high-quality, engaging content for influencer marketing collaborations. Code Bullet, a popular YouTube channel (~3M subscribers) run by Shane Barrington, is a classic example of how influencers can use generative AI. Shane Barrington engages with his audience by experimenting and entertaining educational AI-generated content focusing on gaming.”

4. Virtual Avatars

Just like the internet has bought the world together, generative AI reduces the gap between the real and virtual worlds. Influencers can now easily collaborate with other influencers from anywhere without being physically present. This technology can simulate interactions, conversations, and even collaborative activities, giving the impression that the influencers are physically present and working together.

Talking about the rise of virtual influencers, Beinia shares an example of Lil Miquela, a digital character created by AI technology, who has 2.8M followers on Instagram. He says, “The rise of generative AI is reshaping the landscape for all the influencer marketing industry. Nowadays, influencing accounts could be completely AI-generated. Lil is a fine example of the same. Lil’s online presence is not limited to Instagram; the robot also runs YouTube and TikTok accounts. Besides that, Lil Miquela has collaborated with notable brands (like Samsung, Prada, and Dior), artists, and musicians, further solidifying her influence and reach. Her AI-generated content often explores identity, technology, and inclusivity, which resonates with her audience.”

Besides that, generative AI can assist influencers in collaborating with brands virtually. AI algorithms can help influencers create customized content that will align with the brand’s identity, brand guidelines, preferences, and existing content. This allows influencers to deliver tailored content consistently without direct physical collaboration.

The Road Ahead 

Yes, generative AI is changing the world of influencer marketing for good. But it’s needless to say, it’s just the beginning, and real challenges lie ahead. One of the significant challenges many marketers foresee is a lack of authenticity and creativity. The audiences may perceive AI-generated content as less trustworthy, diminishing marketing campaigns’ performance. Generative AI also raises ethical concerns regarding transparency and disclosure. It could cause difficulties in communicating clearly with audiences. As a result, using AI could potentially lead to misunderstandings or misleading the audience, especially in promoting complex products or services.

All that said, according to the Grand View ResearchOpens a new window report, generative AI will reach $109.37 billion by 2030. So will generative AI replace marketers or influencer marketing agencies? Only time will tell. But for now, it’s time to embrace the change and make the most of it.

What more significant changes can generative AI bring to influencer marketing? Please share with us on FacebookOpens a new window , TwitterOpens a new window , and LinkedIn Opens a new window . We’d love to hear from you! 

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