Acquiring Quality Talent Becomes Quicker: Glassdoor and Indeed Unite to Enhance the Employer Brand


Glassdoor has partnered with Indeed to release joint offerings for employers seeking high-quality talent.

Acquiring high-quality talent is a priority even as the world adapts to new ways of working. Cautious optimism about the economy is leading to some level of hiring by organizations around the globe. However, with multiple priorities to balance, talent acquisitionOpens a new window and business teams are constantly exploring solutions that can help them find the right kind of talent faster. Innovative hiring solutions are entering the market place every day.

The latest solution in this space comes with the collaboration between Glassdoor and its sister company, IndeedOpens a new window . While the two companies will remain distinct brands and have separate operations, they will release joint offerings. Employers will be able to access job seekers on both platforms and the co-branded sales bundle of employer branding products: Glassdoor’s Employer Profile and Indeed Company Pages Premium. This gives them an upper hand over other solutions and services, allowing employers to create an attractive employer brand.

Employers will also be able to access reviews and ratings from both Glassdoor and Indeed, beginning this fall. This will continue to be a source of assessing fitment and what job seekers value. They can use this information to design strategies to attract the right talent and engage with them.

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How Will New Digital Platforms Shorten the Hiring Cycle?

Digital platforms that can help, particularly in remote recruitingOpens a new window , are on the rise. Recruiting teams are scaling up to prepare for remote work for most of the workforce for an extended period. In this scenario, they are looking for options that can help them quickly find the right talent and onboard it too.

Service providers are sharing solutions that can be customized to client needs as well as the demographic profiles of the job seekers. It is through these approaches that the talent acquisition cycle is likely to be shortened.

Access to a broader and diverse talent pool

The key to finding new and high-potential talent is to expand the search pool. Most companies end up hiring from the same pool, and that leads to the circulation of the same talent. Access to a broader or a deeper pool is possible through the right digital platforms. For example, INSTIREOpens a new window was launched a few days ago to help employers hire from the millennial talent pool. It is designed to cover different types of employment and helps job seekers and providers find each other quickly.

To help employers access a deeper pool of candidates, the current partnership between Glassdoor and Indeed provides the option to reach a broad audience of over 80% of online job seekers in the U.S.

Attracting the right talent

This step is linked to employer branding but, more importantly, to the right kind of recruitment marketing. When jobs are marketed in a way that they attract just the right talent, it saves the company a lot of time and effort in looking for them. For example, ADP Workforce Now® Recruitment has an in-depth job posting feature through which details such as career websites, videos, emails, and social media can be shared.

Right fitment to prevent loss of time and rehiring

Platforms like Modern HireOpens a new window have launched offerings such as Hiring Blueprints to enable recruiters to identify the best candidate for the role. The Hiring Blueprint has six workflows that can be personalized for more than 50 job roles across various industries such as hospitality, delivery, logistics, retail, and healthcare.

Conversely, for job seekers, CareerArcOpens a new window , a social recruiting platform, has launched its video-based AI feature which can help candidates showcase their soft skills.

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Quick and engaging onboarding process

Developing engaging onboardingOpens a new window experiences through a virtual platform can save time that might otherwise be spent in helping new employees to acclimatize to the workplace, especially in a remote environment. For example, platforms such as Slack, Google Meet, Click Meet, and even Microsoft Teams are being used for this purpose. If there is a possibility to integrate these tools into the existing talent acquisition platform, it makes the process more seamless as it flows from one step of the employee lifecycle to the next.

Companies will continue to look for faster and cost-effective solutions when it comes to hiring. That could lead to more partnerships between comprehensive platforms that bring together talent search and recruitment, employer branding, and onboarding.