Ever since the rollout of GDPR, U.S. companies have been perpetually in crosshairs with data protection authorities in the EU. Fines going up to $880 million against the likes of Amazon, among others, can dent their bottom line in Europe. In the absence of a federal data privacy regime in the U.S. they are also subject to patchwork regulations implemented by different states. Let’s hear from Javvad Malik, security awareness advocate, KnowBe4 and Ilia Kolochenko, CEO & Chief Architect at ImmuniWeb, on what U.S. companies need to do to align their revenue generation practices and GDPR compliance.