ClientThe client is a company that collaborates with brands and bloggers. They provide services in content creation, promotion and monetization, channel growth, and copyright protection. The client was looking for an influencer search and analytics tool. They had a platform of their own but were not satisfied with it. The platform had no analytical tools and the influencer search was manual. All of that slowed down the work of the company. So they wanted to make influencer search smooth and be able to get analytical insights on influencers in just a few clicks.
Challenge: improve influencer search relevancy and get analytical insightsKnowing we had experience in natural language processing (NLP), they contacted our data science consultants for a data-driven solution for real-time influencer auditing.The challenges the client was facing:
1. Lack of Analytical CapabilitiesBefore sealing the deal with an influencer, the company wants to make sure the influencer is actually influential and can deliver great results.The following metrics need to be evaluated:
- influencer performance
- engagement rate (likes, comments, shares, clicks, views, etc.)
- audience growth (follower monitoring)
- audience demographics (location, age, gender, ethnicity, interests, etc.)
- campaign monitoring and analysis
2. Influencer SearchThe client had difficulty in finding relevant content creators among millions of people on popular platforms like Instagram, YouTube, Twitter, and Tiktok. An intelligent search with filtering options could solve that problem.
3. Fake Followers CheckThe company had trouble working with influencers with fake followers. They launched a campaign with a creator and the engagement rate was low. For the brand the creator worked with there was neither audience growth nor brand awareness.So, the client needed to separate valuable creators from the ones who buy followers with the help of low-cost follow/unfollow services. Fake followers check is important, because fake followers are not only of no use but can tarnish the brand’s reputation.
Solution: social media API integration for analytics insightsIn the beginning, they wanted to build a solution from scratch so it would address all their business challenges. Our tech team made some research and suggested that the easiest way to do that was our social media API integration into their platform. Having it in place, it’s easy to identify influencers that will deliver excellent results.
Result: API integration for influencer auditing and ratingThe Essid Solutions’ team has successfully solved the client’s problem with its analytics-based solution. We’ve integrated social media data API into their platform enabling fast influencer search and analytics. The API integration addressed all the challenges the client had and helped them gain a competitive edge on the market.Benefits in a glimpse:
|Advanced influencer search with|
|Analytics on creators and their campaigns|
|Fake followers check|