Network Includes Digital Brand Architects (DBA), Collectively, Everywhere Agency, ShopStyle Collective and Sway Group.
The significance of influencer marketing has been growing over the past few years, and marketers everywhere are closely observing this trend. According to â€˜The State of Influencer Marketing 2020: Benchmark Report,’ the industry is expected to grow to roughly $9.7BOpens a new window in 2020 and in last year alone 380 new influencer marketing-focused agencies and platforms were created! Some industry experts even believe that influencer marketing has already hit maturityOpens a new window as a key ingredient in the marketing mix!
Marketing Technology News: Top Martech Awards and Events: Week of June 17, 2020Opens a new window
CreatorIQOpens a new window , the enterprise software for influencer marketingOpens a new window , today announced the launch of its Certified Partner program, a select group of partners labelled as expert managed services providers for brands utilizing CreatorIQ’s software for end-to-end influencer program management. The initial launch partners include UTA’s Digital Brand Architects (DBA), Collectively, Sway Group, Everywhere Agency, and ShopStyle Collective.
â€œIn addition to our partner network bringing expert managed service resources to brands, they provide critical strategic services to launch, build, and shape influencer practices for brand teams,â€ said Brooke Hennon, Senior Director Customer Success at CreatorIQ. â€œWe’re fortunate to have deeply experienced and innovative experts in our space as part of this program, which allows us to effectively round out our offering as the leading standalone, in-house, influencer software solution.
CreatorIQ’s data science-driven software solution currently powers global influencer marketing efforts for brands like Salesforce, Disney, Rakuten, and Sephora, as well as global PR & Media agencies. Earlier in Q2 2020, the solution vendor was even recognized as a â€˜Leader’Opens a new window in the influencer marketing space by an independent research firm.
The new partner network will continue to leverage advanced measurement & reporting capabilities, benchmarks, and tools provided by CreatorIQ as a basis for informing best practices with brand clients. Additionally, this vendor has developed proprietary algorithms to identify follower fraud and uncover true reach, and it helps mega brands like Unilever and others set global measurement standards for the influencer marketing industry.
â€œCreatorIQ empowers Unilever to set global measurement standards for the influencer marketing industry,â€ said Vasiliki Petrou, EVP and Group CEO of Prestige, Unilever. Unilever Ventures also invested in CreatorIQ’s $12 million Series B.
â€œThe ability to integrate CreatorIQ data with our proprietary systems has enabled Sway Group to build a powerful influencer, campaign management, tracking, and reporting system for our clients. We’re thrilled to join the Certified Partners programâ€ said Danielle Wiley, Sway Group CEO.