From increased conversion rate, boosting your SEO rankings, and increasing brand awareness to creating brand loyalty, video marketing plays a decisive role in marketing strategy. One such video format catching the attention of B2B marketers is the video storyboard. So let’s explore and see how conversational video storyboards can help marketers boost customer engagement.Â Â
With the evolution of technology and the internet, video marketing has become quite a popular channel for brands to convey their message. And among different video formats, one format which has gained audiences’ attention thanks to the rise of social media marketing is the short video format. Wyzowl’s recent reportOpens a new window states that 96% of customers prefer short-form videos to learn about a product or service. However, despite the rise in the popularity of the short video format, there is one format many marketers still shy away from, conversational video storyboards.
What Is a Video Storyboard Format?
A storyboard video is a type of animation video that simulates the effect of someone drawing on a whiteboard. Video storyboards often explain complex concepts, ideas, or processes and engage customers more effectively. Video storyboards generally include images, music, text, icons and sound effects. Besides that, one of the critical elements of a storyboard video is voiceover, where someone narrates or explains the concepts covered in the storyboard video.
Benefits of Video Storyboards
Let’s look at the benefits we can unlock using conversational video storyboards that drive audience engagement.
According to Sprout Social’s recent studyOpens a new window , 66% of consumers find short videos the most engaging social media content. This is why precisely storyboard videos can help brands improve customer engagement. Unlike longer formats, storyboard videos are shorter in duration, which only demands a little time from the audience promoting higher engagement. The shorter duration of the video helps brands boost their SEO ranking as visitors will stay longer on your video page.
A recent studyOpens a new window shows that humans now have less attention time than goldfish. So how do marketers grab the audience’s attention in a short period? Your answer is a video storyboard. Compared to any other video format, the storyboard format is more engaging as it has various elements, such as infographics, images, music, and dialogues, making the narrative very interactive for the audience.Â
The biggest plus of the video storyboard format is that it can help marketers to elaborate product details through a video, assisting marketers to simplify complex concepts through infographics or diagrams. One more reason why video storyboarding is crucial is that, according to the Sprout Social studyOpens a new window , users will retain 95% of a message watched on video instead of only 10% reading in the text. So for better recall of the information that the company has to share, it’s better to share in storyboard rather than longer text format.
One thing audiences love to do on social media is they love to share stories. And the format that tops when it comes to sharable content is video. Hubspot’s new research reportsOpens a new window that people are 52% more likely to share video content than any other type. Video content attracts more engagement and shares than different types of content on every social media site. That is why video storyboards can be leveraged by more marketers, as there are chances of people sharing the kit more with others.
Best Practices To Win With Video Storyboards
1.Defining a clear strategy
Like any other marketing campaign, the first and most important thing when you sit down to create video storyboard campaigns is to have a clearly defined goal. So before you start penning down the script for your video, here are a few questions you need to answer. How frequently do you plan to publish the video? Would you post them weekly or once a month? Brands need to realize that creating video storyboards can be time-consuming, so brands need to jot down all the details before starting video production.
2.Targeting your audience
Important essence of any video marketing strategy is defining your target audience. The same applies when it comes to creating storyboard videos. So therefore, it is essential to think about your target audience persona; and what they like to watch. Depending on your target audience, you can create videos by defining if they will be for fun, educational purposes, giving product demos, etc. Thus, every storyboard video you make should resolve the pain points of your targeted audience. This audience persona will also determine your brand’s tone, vital in building customer loyalty.
3.Choosing the right platform
Now that your script is ready and production is done, the final and last step of the storyboard video is the distribution of your video. It is essential to choose the right platform to promote your video. Generally, YouTube is considered a prior when it comes to sharing videos. However, thanks to the rise of social media consumption in recent times, it’s a good practice to upload your video on other social media platforms like Linkedin, Instagram, Facebook, Snapchat, TikTok etc. The brands need to be careful while uploading the video and ensure that subtitles are also in sync with the video. As subtitles are crucial, they catch the attention of the audience.
4.Tracking the metrics
Building a powerful video storyboard strategy can be accomplished by measuring and analyzing your content. Measuring and analyzing can help brands see if the videos resonate with the audience. By tracking the metrics, brands can quickly learn and rectify their strategies. While analyzing their metrics, marketers must keep an eye on the right from view count, video engagement, click-through rates and conversion rate. All these metrics are essential to gauge whether a video is making an impact on your audience. For example, an audience might watch a particular video but might engage with which suggests that the video’s conversion rate is poor, so marketers can quickly make changes according to the audience’s likes.
Communicating With Video Storyboards
Video storyboards not only capture the imagination of the audience but also helps them to connect with the brand. With video storyboarding, brands can communicate any message quickly and accurately, thus making it a potent tool for marketing your strategy.Â
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