How Preventive Healthcare Can Help Show Employee Care and Save Costs

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While purchasing a well-rounded employee health insurance policy is vital for employers, they must also look at preventive healthcare planning as an extension of group insurance or as a separate initiative for employee welfare. In this article, Biresh Giri, head of product development and CRO at Acko, talks about understanding preventive healthcare perks for employees and how they can translate into cutting future costs for the employer.

Employers need to revisit the health-related benefits they offer their employees because of the ongoing COVID-19 pandemic and the general rise in health insurance awareness.

Increased productivity, better employee engagementOpens a new window , and overall physical and mental well-being of employees are some of the benefits associated with preventive healthcare planning. Apart from these benefits, such a program can cut substantial expenditure for the employer.

Understanding Preventive Healthcare

In 2020, the scope of preventive healthcare has gone beyond lectures on wellness and health checkups. Modern preventative healthcare planning in the workplace encapsulates measures that lead an employee toward a healthy lifestyle and, in turn, reduce the chances of an unmanageable health crisis.

Preventive healthcare benefits can be divided into two categories: lifestyle management and disease management.

Programs that focus on a balanced diet, following an exercise routine, conducting yoga sessions, and the like, fall under lifestyle management.

Programs that concentrate on measures that can prevent at-risk employees from diseases and assist employees with chronic illness in leading better lives fall under the disease management category. For example, steps such as detailed individual health assessments and biometric testing belong to the disease management category.

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Cost Reduction and Preventive Healthcare Benefits

Annually, employers end up spending a considerable amount on costs related to attracting and retaining talent, absenteeism, and presenteeism (low productivity due to health and other issues). By offering lifestyle and disease management preventive programs along with covering holistic wellness inclusions in their employee health insurance, employers can play a crucial role in ensuring that their employees lead a healthy life. This will translate into reduced absenteeism and presenteeism, and increased productivity, ultimately leading to cost reduction.

Such programs also enhance the employee value propositionOpens a new window , which contributes to attracting and retaining talent. Other benefits include goodwill, an increase in employee engagement and satisfaction, and a better competitive advantage. All this results in significant monetary benefits for the employer in the long run.

To succeed with preventive healthcare, involve employees in the planning process. Healthcare-associated programs should not be forced but welcomed by the employees as a part of the company cultureOpens a new window . Two-way communication with employees will help in understanding their needs from such programs. For example, if employers plan a health checkup, they must discuss the scope of the checkup with employees and include their suggestions. Overall, employers should be transparent and educate employees about the programs and their benefits.

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Designing and Executing Preventive Healthcare

Simply replicating another company’s preventive healthcare template may not be the most productive approach for employers. They need to look within, analyze the overall health risks in their industry, and come up with a broad understanding of a program that is suitable for them.

For example, employers can assess the situation based on the following parameters: stress-levels in their industry, average working hours of their employees, and the average age of their employees. Once the expectations are set, adequate research can go into finding a healthcare partner that can offer such services.

For successful execution and tangible rewards, preventive healthcare programs must be based on tech-enabled infrastructure that provides actionable insights. One way to go about it would be to join hands with a digital-first insurer that offers comprehensive employee health insurance covering holistic wellness and then build the preventive healthcare programs around such a base.

Preventive healthcare planning is a proactive measure demonstrating employee care. If done right, it the potential to result in long-term benefits for the employer as well as the employee.

How do you think preventive healthcare planning can save employees’ future costs? Tell us on LinkedInOpens a new window , TwitterOpens a new window , or FacebookOpens a new window .