Mastering Content Experience: Uberflip Launches New Certifications for Marketers


Uberflip’s new certifications will enable marketers to drive better outcomes with content

Uberflip, yesterday, launched two new certifications for marketers on optimizing content experiences to drive pipeline, revenue, and retention. The content experience certification program is the first of its kind and equips marketers with a framework for delivering the kind of experiences modern B2B buyers have come to expect. The platform strategy certification, the second in Uberflip’s offering, is a master-class on the Uberflip platform and combines technical know-how with strategy to help Uberflip users reach their marketing goals.

Also read: Content Experience and Demand Marketing: B2B’s New Power CoupleOpens a new window

The content experience certifications include video lessons, templated downloadable resources, worksheets and checklists, practice quizzes, certification exams, and a certificate upon passing. Additionally, participants of the certifications will gain access to a LinkedIn community to share tips, ask questions, learn from peers, and the ability to join Uberflip office hours where marketers can leverage Uberflip’s marketing team to discuss content experience strategies.

Become a content experience expert with our brand new certification program! 💥 This free course will walk you through everything you need to know to take your content experience strategy to new heights.

Sign up here: a new window

— Uberflip (@Uberflip) October 20, 2020Opens a new window

Uberflip’s certifications include:

  • Content Experience Certification – A program that focuses on driving results through content experience by leveraging the five-step Content Experience Framework that any marketer can follow. The content experience certification course supports marketers in creating personalized campaigns for their buyers and distributing them effectively to accelerate the buyer journey and see real results from their campaigns.
  • Platform Strategy Certification – This certification was created for power users and Uberflip customers to extract value from their marketing programs by leveraging the platform. Beyond the ‘how-to’s’ of technical certification, the program will dive into the strategy behind Uberflip’s features, why and how you might leverage them to manage experiences, accelerate the buyer journey, and uncover audience insights, and how that fits into marketers’ overall go-to-market strategy.

Also read: Personalize the B2B Buyer Journey Using the Uberflip and Demandbase App: Q&A

Uberflip announced these programs at its annual Conex conference, which has moved to a virtual format for 2020.

What Does This Mean for Marketers?

Digital channels are more saturated than ever before, making it challenging to reach buyers in meaningful ways. Content experiences enable marketers to connect with their prospects and shorten the buyer’s journey by delivering the most valuable and relevant content to them at the right time. Uberflip’s certifications address gaps in both marketers’ and users’ strategies and arm them with everything they need to design and drive buyers to personalized digital destinations, locking in a greater return on investment.