People Moves in Marketing: Week of June 8, 2020


Businesses continue to hire the best talent for better marketing planning, strategy, and business outcomes. This week, McDonald’s, Instagram, ShrapSpring, Boatim, BOK Financial, Merrell, Acoustic, Intelligent Demand, Plingo Media, and BigCommerce have onboarded new CMOs and CXOs.

McDonald’s Appoints Alistair Macrow as SVP, Chief Marketing Officer

McDonald’sOpens a new window announced Alistair Macrow’s promotion to SVP, chief marketing officer, where he will be responsible for Global Menu Strategy, Global Brand, Global Insights, Family, and Global Marketing Enablement. Macrow will work toward strengthening marketing training programs and career planning processes.

Melissa Waters Joins Instagram as Global VP of Marketing

InstagramOpens a new window appoints new global vice president of marketing – Melissa Waters. Waters will be responsible for leading brand and product marketing for its more than 1 billion monthly users. She replaces Gedioen Aloula, who joined Instagram a year ago from HP.

SharpSpring Appoints Chip House as Chief Marketing Officer

SharpSpring, IncOpens a new window . a cloud-based marketing and sales automation platform, onboarded software-as-a-service (SaaS) industry veteran Chip House as Chief Marketing Officer. “Chips brings a wealth of marketing experience to SharpSpring, and his credentials at high-growth SaaS operations make him a perfect fit for our organization,” said Rick Carlson, founder and CEO. “We have grown significantly in the past few years, and I’m confident Chip’s experience will boost the team as we continue to drive our business to greater heights and new opportunities in the coming years.”

Marketing Technology News: Latest Product Launches, Updates, and Offerings in Marketing TechnologyOpens a new window

Boatim Inc. Appoints Patrick Burkert as Chief Marketing Officer

Boatim IncOpens a new window ., an online marketplace for boats and yachts, appointed Patrick Burkert as chief marketing officer. Burkert will be the first to manage the new position in the company. He will operate from the subsidiary Boatim Europe SL, based in Barcelona, Spain, and report directly to the Boatim Board and CEO Wolfgang Tippner. As CMO, Burkert will lead the global Strategic Marketing Team for Boatim, building on the transformational work already accomplished.

Sean Hampton Joins BOK Financial as Chief Marketing Officer

BOK FinancialOpens a new window has appointed Sean Hampton as senior vice president, chief marketing officer. Hampton will develop new marketing initiatives to drive growth, spur innovation, and steward the company’s brand across all lines of business and the company’s eight-state footprint. He will also play an important role in shaping the company’s analytics and martech strategy to increase scalable growth and bottom-line revenue growth.

Merrell Appoints Janice Tennant as Chief Marketing Officer

MerrellOpens a new window , a division of Wolverine World Wide, Inc., has appointed Janice Tennant as chief marketing officer. Tennant will join the brand’s senior leadership team and report directly to Merrell’s global brand president, Chris Hufnagel. She will lead Merrell’s global marketing efforts, executing strategies to advance the brand’s purpose of driving long-term growth for the brand worldwide.

Acoustic Appoints Dennis Self as Chief Executive Officer

Acoustic,Opens a new window the marketing cloud platform, announced that Dennis Self has joined the company as its new chief executive officer. His appointment highlights Acoustic’s commitment to understanding the needs of marketers and delivering solutions that will empower their success. Throughout his career, Self has focused on helping customers connect business results to their marketing, data, and technology investments.

Intelligent Demand Hires Jamie Capozzi as Executive Creative Director

Intelligent DemandOpens a new window , a revenue growth agency, has appointed Jamie Capozzi Opens a new window as executive creative director. Capozzi will lead Intelligent Demand’s creative team to deepen and expand the agency’s creative capabilitiesOpens a new window and offerings — all in service to helping clients grow their revenue faster, smarter, and more effectively. Capozzi will be leading the team responsible for creative concept and strategy, brand identity, messaging, content development, and UX design for Intelligent Demand’s roster of clients.

Marketing Technology News: Why the Newest Upgrades on Snapchat Are All About Redefining User ExperienceOpens a new window

Robert Seolas Joins Plingo Media Board of Directors

Plingo Media Inc.Opens a new window welcomes Robert Seolas to its Board of Directors as its newest board member. Seolas has been responsible for setting vision, strategy, go-to-market efforts, and leading the tactical execution necessary to achieve consistent year over year growth at ObservePoint. Robert led the creation and strategic development of the company. He co-facilitated the acquisition of a network of 50 global partners, creating a wholly new and award-winning technology, that has led to 11 patents.

BigCommerce Appoints Jim Herbert as EMEA General Manager

BigCommerceOpens a new window , an open SaaS e-commerce platform for fast-growing and established brands, appointed Jim Herbert as vice president and general manager for EMEA. He replaces Mark Adams, who has led the UK office since its opening in 2018 and will be leaving to take over as CEO of Attraqt, another BigCommerce technology partner.