Quiet Quitting, Colocation and Cloud Investment in the Era of Hybrid Work


A flexible, efficient, hybrid workplace is facilitated by a robust colocation infrastructure as well as an inspired, engaged, and passionate workforce. We also look at a few predictions pertaining to the state of cloud-native technology investment and the evolution of the Marketing Ops function in 2023.

Quiet Quitting: a Symptom, Not Diagnosis of Toxic Culture

Quiet quitting by an employee is usually caused by a mix of 3 workplace experiences: A limited sense of belonging, feeling unvalued and feeling unseen. It is a red flag that can be identified if the company has the right set of leaders to continuously assess the pulse of their employees with the help of appropriate tools and systems. Making concerted efforts to address this can save the teams from disastrous business outcomes caused by toxic workplace culture. One way to do it would be by actually “listening to the employees”, addressing the things that matter to them and focusing on making their hybrid work more efficient by trusting and supporting them via unique benefits. Also, timely check-Ins are also a great way to make positive social connections between leaders and employees, explains our guest author, Odessa Jenkins, president of Emtrain. Lastly, intentionally investing into a right mix of Diversity, Equity, Inclusion programs can help inspire and energize the employees.

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5 Ways Colocation Supports Businesses and Their Remote Employees

Just as remote work is expanding the workplace landscape, the IT infrastructure supporting businesses and employees has undergone concurrent transformational shifts. The previous centralized computing strategy where businesses hosted their IT stack in a single location has also gone hybrid. Our guest author, Scott Gould, VP of business operations at Element Critical, discusses how colocation allows businesses to remain in control of equipment, applications, and network. It also offers modern and efficient technology that controls costs for customers and often exceeds the standard of privately run facilities. Furthermore, the colocation facilities have tight security and compliance protocols to protect against physical threats and safely secure sensitive data. Last but not the least, it ensures that the remote employees have complete access to the systems hosted on servers without having the need to physically come to the office headquarters.

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Gloomy Skies for Cloud Investment in 2023

The work-from-anywhere economy proved it is here to stay in 2022 as employees unanimously supported more flexibility across industries. For better business viability, many organizations invested heavily in cloud technologies this year and will continue to do so in the future, albeit at a lesser scale due to an impending recession and a pressure on the business leaders to show rapid ROI. Another factor prohibiting continued cloud investment is that it’s not suitable for every organization on the block. Certain strict compliance and data privacy regulations are also making cloud service companies tread cautiously in newer geographies. As a result, these organizations may be more conservative in approaching new markets in 2023, explains our guest author, Mark Angle, chief cloud operations officer at OneStream Software. He adds that despite this, the new year will still mark growing cloud adoption, even with fewer immediate investments in cloud-native technologies.

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Tidbits from our Expert Contributors’ desk

2023: The Breakout Year for Marketing Operations

Marketing operations is an essential element of success for any B2B marketing organization. Having a front-row seat to the rise of Marketing Ops over the years, our expert contributor, Dr. Debbie Qaqish, partner and chief strategy officer, The Pedowitz Group believes that 2023 will be a break-out year for Marketing Ops, where there will be order, process, and collaboration. Based on the marketing ops maturity models she has worked on, she adds that marketing operations is a unique and dedicated function of any B2B organization today and will further transform in 2023 to strategically facilitate the growth of business leaders, cross-functional teams, revenue optimization, etc.

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