Top 5 Mobile App Marketing Trends to Watch for 2022
In the last year, many developments happened in the mobile application space. Discover some of the top mobile app marketing trends for this year.
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5 Performance Marketing Basics in an Omni-Channel World
The articles explains top 5 ways to optimize performance marketing throughout all touch-points while delivering excellent customer experience.
D2C Survival Guide in the Post-iOS 14.5 Data Privacy Landscape
How can D2C brands ensure their ad dollars are being spent effectively to grow and scale their business in a post-iOS 14.5 era? Discover here.
Debunking 5 Myths about Policy-based Access Control
Mark Cassetta, chief product officer at Axiomatics, debunks five prevalent myths about policy-based access control.
3 A’s To Transform Your Content Marketing Strategy
Discover how three A’s can provide an action plan for content marketers to create new strategies to make their work more effective and far-reaching
What Is XML (Extensible Markup Language)? Meaning, Elements, and Benefits
XML is a text-based standard that enables the electronic sharing of structured data via computer networks. Learn more about the markup language.
How Closed-Loop Attribution Is Shaping Marketing in the Tourism Industry
Marketing attribution is critical in the tourism industry. But marketers face gaps in their data. Discover how closed-loop attribution ensures gaps don’t exist.
23 Best Marketing Attribution Tools To Choose From in 2021
Attribution is an essential part of analyzing your marketing initiatives. Explore these marketing attribution tools to select the one that suits you.
Attributing ROI to your CDP
Customer Data Platforms are one of the hottest areas of the MarTech ecosystem. However, many clients complain of nebulous ROI from their first-party data. Don’t get stuck not knowing the value of your CDP investment, says, Craig Schinn, Co-founder, Actable Data.
Java Virtual Machine: Behind the Code
Dmytro Vezhnin, CEO and co-founder at CodeGym, the functioning explains how Java Virtual Machine (JVM) functions and the processes behind its success.