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Martech & Adtech Convergence is a Reality. It’s Just Not What You Thought

Martech & Adtech Convergence is a Reality. It's Just Not What You Thought

Like jocks and nerds in classic 80’s movies, adtech and martech share space in the marketing ecosystem, but they look, act and behave very differently. With martech and adtech convergence a hot talking point in the industry today, we examine what convergence of these technologies really looks like. The answer may surprise you according to Michele Szabocsik