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Why Data Will Be Retail Marketers’ Best Friend in 2021

Why Data Will Be Retail Marketers' Best Friend in 2021

The COVID-19 pandemic changed almost everything for retail marketers. Retailers were forced to revise their annual plans and creatively pivot almost overnight. Ecommerce and digital channels exploded while brick-and-mortar shopping numbers started crashing. Tom Treanor, CMO, Treasure Data, discusses what the year 2021 may hold for retail marketers.