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6 Video Elements You Should Always A/B Test

6 Video Elements You Should Always A/B Test

Hope Horner, CEO and founder, Lemonlight Video Production, talks about how marketers can apply A/B testing techniques to ensure the digital videos they create and distribute are having the desired impact on the targeted audiences.

What Is a Content Management System (CMS)? Definition, Key Functions, Best Practices With Examples

What Is a Content Management System (CMS)? Definition

A content management system or CMS is defined as a software application that allows users to create, edit, publish, manage, and modify content on a website without any specialized technical knowledge. This article aims to give you a comprehensive understanding of what a content management system (CMS) is, its components, its key functions, some examples, and best practices that you can follow to leverage the optimum potential of your CMS software.