graphs

Identity Mapping Traps and How to Avoid Them

Identity Mapping Traps and How to Avoid Them

An accuracy rate of 97.3 percent is bound to catch the attention of any marketer hoping to target the right audience. But when it comes to identity mapping and anonymous device graphs, that 97.3 percent can be misleading. In fact, accuracy claims are one of three identity mapping traps to watch for when planning your campaign. Let’s look at each