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It’s Time to Focus on Retargeting and Re-Engagement

It's Time to Focus on Retargeting and Re-Engagement

With less than 80 days until Christmas, many Ecommerce apps are making final adjustments to their marketing plans for Q4. Data from YouAppi proves that there is still time to run app retargeting and re-engagement campaigns to increase holiday sales, say, Meiry Vaknin, VP Strategic Partnerships, YouAppi.

Does REvil’s Ransomware Attack on Apple Signal a New Chapter in Cyber Extortion?

Does REvil's Ransomware Attack on Apple Signal a New Chapter in Cyber Extortion?

At least 15 screenshots of stolen Apple data of upcoming Macbooks were leaked on the day the company unfurled its new line of iPads and iMacs. Turns out the REvil ransomware gang breached a Taiwan-based supplier of Apple and stole data for which they are now demanding $50 million. The event triggered the U.S. DoJ to form a ransomware task force in association with multiple federal agencies.