AdTech Supply Side: A Complex System where Mystery is Creating Margins
In a follow up to our piece ‘Are you paying the AdTech Tax’, as part of our adtech focus month (March), we are diving deeper into the reasons why advertisers and publishers are so near and yet so far, the real cost of the adtech tax and the third player in the adtech love(hate) triangle – the audience – with TrustX CEO David Kohl.