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3 Tips to Navigate the Risk of CCPA Data Non-Compliance

3 Tips to Navigate the Risk of CCPA Data Non-Compliance

The new California Consumer Privacy Act (CCPA) is set to go live in June this year. Already, clothing retailer Hanna Andersson is subject to a data privacy lawsuit under the rule. Brands should watch this lawsuit carefully as they think about their ongoing approach to data management and privacy. By building data best practices directly into their business, rather than patching on workarounds, brands will be in the best position to navigate the ongoing rollout of new privacy rules across states and countries, explains, Charles Mi, ADARA, CTO.