Top 10 Social Media Marketing Certifications and Online Courses for 2020


Social media skills have become more important than ever for marketers and business professionals alike. In this article, we’ve curated the top ten social media marketing certifications and online courses for 2020.

The dynamics of social media are constantly evolving. To stay competitive in this field, marketers must stay updated with changes in trends and social media tools that matter the most, and online courses and certifications are an ideal way to do this. Use this list of top 10 social media marketing certifications and online courses to stay current with your social media skills in 2020.

10 Social Media Marketing Certifications and Online Courses for 2020

While there are various sources of information and guidelines for social media marketing, it is best to stick to a structured program that helps you achieve your specific learning goals. Use this list of social media marketing certifications and courses to keep up with the constantly evolving social media marketing field in 2020.

1. What Is Social? By CourseraOpens a new window

‘What Is Social?’ is an action-based introduction online course to social media marketing. It is an ideal fit for business owners, executives, and marketing professionals wanting to enhance their social media strategy and skills using effective, proven techniques.

The ‘What Is Social’ course is available on Coursera and is offered by the prestigious Northwestern University. It primarily focuses on sharing tools, insights, knowledge, and skills that immediately impact the social media marketing strategy.

The course has very good reviews, and more than 82,000 students have already enrolled in the program. While the course can be availed for free, a paid version is available for students interested in the advanced course material.

2. Social Media Monitoring by UdemyOpens a new window

Udemy offers the Social Media Monitoring online course that focuses on monitoring social media marketing campaigns and analyzes their performance. The course takes a deep dive into social media monitoring of channels such as Facebook, Twitter, LinkedIn, YouTube, Craigslist, blogs, forums, and news.

The course helps participants understand social media monitoring with detailed examples of monitoring in execution. It also allows you to explore various social media monitoring tools and their applications. The course is ideally suited for various professionals such as marketers, sales professionals, customer service representatives, and product development executives.

Some topics included in the course syllabus are Facebook, Twitter, and LinkedIn monitoring strategies, content curation for social media, influencer monitoring, and Google alerts.

3. The Business of Social by CourseraOpens a new window

Another descriptive social media online program offered by Coursera and Northwestern University, this course focuses on the business angle of social media marketing. It heavily centres around techniques to align social media with business goals and objectives. It gives deeper insights into using social media as a channel to promote business growth.

‘The Business of Social’ program curriculum will help participants measure social investments in terms of costs, revenues, profits, and ROI. Social media marketing has become an integral part of organizational strategies, and business owners, senior executives, and professionals are interested in understanding the returns on these marketing efforts.

This course is an ideal fit for such professionals wanting to keep an eye on an untracked investment. The course syllabus includes topics such as legal considerations for social marketing, metrics to track, performance measurement, and strategy management.

4. Social Media Ethics by UdemyOpens a new window

Social media is a powerful tool that needs to be handled with responsibility. Professionals using social media networks extensively must observe the common social media ethics to maintain brand image and credibility. This social media ethics training course offered by Udemy describes the requirements of the law, the ethical policies that apply to social media marketing, and how to engage in ethical conversations on social networks.

The course clearly defines the local, state, and federal laws of social media for employees of businesses. It provides answers to questions such as how to use good judgment when using social media for work and what constitutes ethical behavior on social media.

It is a good fit for social media beginners who are just touching the waters of social media marketing and want to have their basics established correctly.

5. Facebook Blueprint by FacebookOpens a new window

Facebook marketing is an effective social media marketing channel for B2B and B2C brands alike. The structure of marketing and advertising is vast and complex, and thus requires time and effort to understand its marketing offerings.

Facebook provides a detailed online course called Facebook Blueprint that helps users understand the marketing and advertising platform of the network. It describes the fundamentals of using Facebook as a marketing channel and digs deeper into advanced Facebook marketing and advertising techniques.

The Facebook Blueprint course is divided into multiple modules, each focusing on different aspects of Facebook advertising goals, formats, strategies, and analytics.

6. YouTube Certification by YouTubeOpens a new window

Video content is a critical content format for digital marketing today. YouTube, according to Hootsuite’s 2019 blog, has users upload 500 hours of video every minute on the platform. Hence, today’s digital marketers need to be skilled at using YouTube as a social media marketing and advertising channel.

To help users become more efficient at using YouTube as a channel for marketing, the video tool offers a certification program with online courses. The certified program provides users with the latest best practices as well as advanced industry-level knowledge. The program is divided into three separate areas focusing on channel growth, content ownership, and asset monetization.

These courses are only available for YouTube and Google Advertising Partners and are recommended for digital marketers looking to invest credible efforts in video marketing.

7. Viral Marketing and How to Craft Contagious Content by CourseraOpens a new window

Viral marketing is a marketing strategy tried and tested by many marketers on social media channels. Some succeed, while most of them fail. This free online marketing course on Coursera helps to answer the mystery of why some ideas and products become popular and why others do not.

The course is offered by the University of Pennsylvania and is conducted by Professor and best-selling author Jonah Berger. It is an ideal fit for social media managers and marketers wanting to understand the science of viral content marketing methods.

The course gives users an understanding of why things catch on in the first place and how these lessons can be implemented to create viral content online. The course syllabus revolves around topics such as what makes ideas sticky, how social shapes behavior, and the power of word of mouth.

8. Instagram Marketing 2020: Complete Guide To Instagram Growth by UdemyOpens a new window

Instagram has become a primary channel for social media marketing with over 1 billion active users on the platform. More and more marketers want to learn how to use Instagram as a marketing channel for their business. This course by Udemy is an ideal fit for such marketers that provides a step-by-step guideline through its modules to build a strong community on Instagram.

The course has over 90,000 enrollments and has positive reviews from many students. It provides over 50 lectures and 10+ hours of content on using Instagram for business. The curriculum is constantly updated based on the new features and updates added by Instagram.

The course begins with a basic overview of the social media network and then takes a deep dive into techniques for creating powerful, professional Instagram profiles for businesses that appeal to target customers. The course modules focus on Instagram promotional marketing strategies, build an Instagram community, and conversions through Instagram.

9. Influencer Marketing Strategy by CourseraOpens a new window

Influencer marketing has gained popularity in recent years, and according to BigCommerce’s blog, 65% of influencer marketing budgets will increase in 2020. It is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This is why social media marketers need to sharpen their skills and capabilities to make the best of influencer marketing strategies.

This course by Coursera offers deep insights into influencer marketing strategies. The course modules focus on topics such as how to find and engage influencers on social media channels, how to build an effective influencer marketing strategy, and what channels to use for influencer marketing.

10. Social Media Certification by HubspotOpens a new window

HubSpot, one of the most popular brands among marketers for insightful marketing content, offers a certification on social media marketing for beginners. The course material helps participants learn techniques to shape the conversation around business, build loyalty, and attract new customers and partners through social media channels.

The course modules include topics such as building an effective social media strategy, building brand awareness, driving word of mouth, attracting buyers, setting up social listening and moderation, creating social content, extending social reach, and measuring ROI on social efforts.

Parting Thoughts

Social media marketing courses and certificates help businesses and job seekers to leverage the power of social media marketing to their advantage. Use these courses and certifications to develop an engaging and effective social media strategy for your business in 2020.

Is there a social media marketing course or certification that we have missed out in this list? Tell us in the comments below. For the latest news and trends update in the world of marketing, follow us on TwitterOpens a new window , FacebookOpens a new window , and LinkedInOpens a new window