The partnership provides clients with access to numerous specialized skills and expertise powered by the global community of professionals from both the companies in the wake of the pandemic
While full-time employees face job losses, companies are leveraging gig talent to meet their immediate project requirements. Access to short-term talent can prove feasible for organizations in a tight economy and help them build a talent pipeline with a mix of full-time and on-demand professionals.
Keeping this in mind, UpworkOpens a new window , the online talent platform, on June 17, 2020, announced an exclusive collaboration in the on-demand talent industry with Business Talent Group (BTG), the marketplace for independent management consultants, interim executives, subject matter experts, and project managers.
While clients get access to talent at short notice, independent professionals on both Upwork and BTG will benefit from increased access to a broad group of clients during uncertain times to protect their income and livelihoods.
Upwork and BTG work with over 30% of the Fortune 500 and 50% of the Fortune 100, as well as hundreds of Fortune 1000 businesses, respectively. Both companies provide independent professionals through secure platforms.
Short-term, specialized talent can also help tackle the rising skills gap issue. Upwork and BTG connect globally talented companies for strategic, operational, technological, digital, and creative tasks or roles, drawing on the more than 8,000 skills available on both platforms for critical strategic, operational, and transformative projects.
How Does This Collaboration Benefit Upwork and BTG’s Clients?
- Company leaders may be able to pursue digital transformation efforts following the COVID-19 pandemic, by harnessing BTG’s strategic technology and artificial intelligence specialists and Upwork’s professional UI/UX developers
- Pharmaceutical companies working on new drugs could develop market access strategies with the help of BTG’s life science talent, while also leveraging medical writers, content strategists, and Upwork designers to create content and visual branding for drug launch
- Retail and CPG companies could use BTG talent with the help of Upwork’s SEO, SEM, social media, email, and marketing automation professionals to capture opportunities from increased online interactions
Upwork and BTG also guide their Fortune 1000 clients on how to employ tested, qualified experts for mission-critical work efficiently in a compliant fashion.
Gig work has been gaining strong footing in employment landscape for a while now. A partnership like this can accelerate its growth by connecting a massive range of businesses and independent professionals, simultaneously closing the skills and talent gap. This trend also signals the need for HR to revisit their workforce planning strategies, accounting for a larger blended workforce in the short and long term.