Video marketing is a highly effective way to help promote your business, service, or product and convert viewers into customers. It is one of the most powerful tools at the disposal of marketing experts today. But what about maximizing the effectiveness of your video marketing?Â
Businesses are now increasingly turning to artificial intelligence to get the most out of their video marketing strategy. AI helps companies gather deeper insights into viewing habits to understand customer behavior better, deliver personalized content, and ultimately maximize video ROI.
It is safe to say you probably understand the value of using video in your marketing strategy. And you do not need to see the numbers that prove we are hooked on our phones and consume almost the entire day.
Brands recognize that few things resonate with the same power as a video today. What is more, the medium allows brands to convey a tremendous amount of information to customers, even complex narratives, in a way that is quick to take in.Â
Consider, for a moment, the phonetic alphabet the U.KOpens a new window . and U.S. call centers use for clear communication. And how customer experience in such an environment is elevated beyond recognition with video because it is a more fully human and engaging format. It is no surprise that video is becoming the go-to medium.
Less trumpeted than the effectiveness of video marketing, though, is the potential for AI to help with video marketing strategy. In this two-part post, we will get down to brass tacks and really delve into how AI can help you develop and maintain a game-changing video marketing strategy.
See More: What Is the Future of Video Marketing?
First, let us look at the more customer-facing side of things. How does AI help you ensure your video marketing strategy will truly chime with your target audience? Glad you asked.Â
Deliver the Right Message at the Right Time
AI can help marketers live up to delivering the right message to the right customer at the right time. And this is key to making any campaign work.Â
Let us get into the how.Â Â
Create more personalized content
Our experiences with big platforms today show that, as users, we enjoy nothing more than a good ol’ recommendation from a trusted source with impeccable taste. It helps us choose what to consume from vast quantities of content. And if you stumble upon a hidden masterpiece on Netflix based on your watch history, well, you always suspected you were an ultra-discerning viewer, right?
The biggest brands and content providers are capitalizing on the power of personalized online experiences because they know that customers appreciate these suggestions and consume more. From the way advertisers address us to the ads we see, the content we get recommended, and the products that might interest us, marketers are ever more adept at reaching out in personable and personalized ways that reflect customer interests.Â
Think of Spotify Wrapped’s recent interactive feature encouraging listeners to share their top songs, supercharging their own engagement and reach.Â
The dangers of getting lost down a YouTube rabbit hole aside, most of us are accustomed to finding personalized experiences engaging, helpful, and one of the benefits of living in algorithmic times. And artificial intelligence and the insights it unearths support them.Â
Through different algorithms, AI allows companies to analyze massive amounts of data in real-time and better understand buyersOpens a new window . They can collect data on past search history, previous purchases, and social media. And they then create hyper-personalized content and experiences based on preferences and interests that target audiences more effectively.Â
Videos can be linked together by including specific descriptions and tags. The platform used will be able to recognize their relevance to other videos on their site, which helps increase visibility. This ensures that the content you are delivering is engaging and of value to your clients.Â
And brands can now go beyond leveraging personal data in their customization and video marketing strategy by using geolocation to deliver context-specific content, for example, providing a weather forecast specific to the user’s location.
Engagement & brand loyalty
So, what’s the net result of delivering this personalized content to your audience, as far as they, themselves are concerned? The feeling that your brand truly understands and cares about them. And that can only be a good thing.Â
After all, a customer or user is far more likely to stick with a brand they feel that way about. What’s more, if they know anyone else who might be interested in your product or service, they’re likely to tell them about you too.
In a similar vein, using AI to deliver this personalized customer experience can also make it easier to generate a true community around your brand. The loyal customers who all genuinely feel you care for them, after all, are more likely to feel positive enough to engage more readily with you and your other customers.Â
That makes things like forums, discussion boards, and more far lively and more genuine. This, in turn, only further enhances your brand reputation.Â
AI in Video Marketing â€” Personalized CX and More Engaged Audiences
The benefits of AI in video marketing to your customers, therefore, should be readily apparent. If you use AI, your audience can get tailored, personalized content that truly chimes with them. That, in turn, delivers you the benefit of a more engaged, more loyal customer base. It is a win-win.
The utility of AI to video marketing does not end there, though. It can also deliver a multitude of internal benefits to your marketing team and organization as a whole. That is what you will learn about in our second post. Stay tuned!Â Â Â