Weekly Awards Watch: Forrester Anoints Accenture Interactive as a Leader in Adobe Implementation Service Providers, and More


A roundup of marketing awards and events from Accenture Interactive, Salesforce, Cheetah Digital, VXI Global Solutions, and CallMiner.

Forrester Anoints Accenture Interactive as a Leader in Adobe Implementation Service Providers

Accenture Interactive, a global professional services company, has been recognizedOpens a new window as a leader in The Forrester Waveâ„¢: Adobe Implementation Services, Q2 2020 report. The report recognized Accenture Interactive and other service providers based on consulting capabilities, customer experience capabilities, design capabilities, and operations capabilities.

“We are delighted that Forrester has identified Accenture Interactive as a leader among Adobe implementation services providers in this first-of-its-kind deep-dive report,” said Jim LaLonde, Adobe business group lead, Accenture. “The report recognizes our efforts to elevate our focus in Adobe implementation services through our dedicated Adobe business group. Its services are not only a natural fit for underpinning the best experiences with data and technology but also elevates Accenture Interactive’s commitment to help clients maximize the value of their platform investments to deliver business results.”

Gartner Identifies Salesforce as a Leader in Multiexperience Development Platforms

Salesforce, a global CRM solution provider, was namedOpens a new window a leader in Gartner’s 2020 Magic Quadrant for Multiexperience Development Platforms report. The report identified Salesforce Customer 360 platform for enabling marketers to deliver distinctive user experiences (UXs) that span multiple devices, digital touchpoints, and interaction modalities.

“In a world that is more connected than ever, people expect a seamless experience across all of their devices, from anywhere,” said Sarah Franklin, EVP & GM of platform, trailhead, and developers at Salesforce. “The Salesforce Customer 360 Platform empowers companies to deliver digital, connected, intelligent experiences for customers and employees in the all-digital, work-from-anywhere world.”

Cheetah Digital Wins the Award for ‘Best Use of Technology’ and ‘Regional Loyalty Champion’

A cross-channel customer engagement solution, Cheetah Digital, announcedOpens a new window that it has been awarded “Best Use of Technology” and “Regional Loyalty Champion” for the Americas by Loyalty Magazine. Cheetah Digital was presented with these awards for loyalty platform and campaign with Vans.

“We love working with brands that want to create better, stronger, more engaging loyalty programs than traditional recency, frequency, monetary models of the past,” said Jon Siegal, VP of global loyalty sales at Cheetah Digital. “Vans is a great representation of how to do just that. They started with a strong brand and used Cheetah Loyalty to create members-only experiences to exchange value between brand and customer. A resulting increase in spend for loyalty members is just the cherry on top.”

VXI Global Solutions Takes Home Two Gold Stevie® Awards for Innovation and Leadership

VXI Global Solutions, a customer experience management platform, was awardedOpens a new window two Gold Stevie® awards in the 2020 Asia-Pacific Stevie® Awards for innovation and leadership. The platform was recognized amongst 1,000 nominations from organizations in the 29-nation APAC region.

“In these challenging times, VXI’s contact center applications have been recognized as best-in-class solutions for training both onsite and remote agents to deliver exceptional CX outcomes,” said David Zhou, co-founder, and co-CEO, VXI Global Solutions. “The VXI management team ensures that our teams deliver exceptional results for all our clients, from leading Fortune 1000 businesses to fast-growing startups. We are honored to win two Gold Stevie Awards.”.

CallMiner Shares the Lineup for the Virtual Event on Customer Engagement Transformation Exchange (CETX)

CallMiner, a speech and customer engagement interaction analytics platform, announcedOpens a new window the lineup of speakers for its virtual event on Customer Engagement Transformation Exchange (CETX) to be held between August 18 – 19, 2020. The event includes speakers like, Micah Soloman (an authority on customer service, company culture and CX), Denise Lee Yohn (bestselling author and expert for brand leadership), Don Peppers (leaders on CX and customer trust), and other such industry leaders.

“Elevating customer engagement and CX has never been more urgent. Between critical digital transformation initiatives and the challenges brought on from the recent pandemic, customer service preferences are rapidly changing – and brands need to adapt quickly,” said Eric Williamson, chief marketing officer at CallMiner. “Our goal at CETX is to enable collaboration, share insights and spark innovation for a better way forward – and to have fun while doing it. We’re thrilled to bring together such an influential group of leaders to host and keynote the experience.”