Weekly M&A and Funding Watch: Fivetran Announces $100M in Series C Funding, and More


A roundup of marketing mergers, acquisitions, and funding updates from Fivetran, Pattern89, Scalefast, and FayeBSG and SugarCRM.

Fivetran Announces $100M in Series C Funding and Becomes a “Unicorn”

A data integration and business intelligence tool, Fivetran, has receivedOpens a new window $100M in series C funding and has achieved the “unicorn” status. With this funding, the company plans to accelerate its expansion initiatives and drive adoption in the enterprise market.

“We are proud to announce our Series C financing, co-led by General Catalyst and Andreessen Horowitz, with participation from existing investors Matrix Partners and CEAS Investments. Valuing Fivetran at more than $1B, this financing validates years of hard work by our entire global team to establish Fivetran as the leading provider of next-generation, automated data integration in the cloud,” said George Fraser, CEO, Fivetran.

Marketing Technology News:

Pattern89 Ropes in $2M in Growth Capital Funding

In a strategic move to emphasize creativity in brands, agencies, and marketers, Pattern89, a creative artificial intelligence (AI) platform, has raisedOpens a new window $2M in growth capital funding. The funding will fuel the company’s growth after increasing its customer base by 300% last year.

“We’re leading the market in creative AI,” said R. J. Talyor, CEO and founder of Pattern89. “This funding will allow us to continue improving our technology to gain more insights into the elements that drive advertising success – like colors, video dimensions, copy sentiment and more – and empower marketers to accurately predict what will work for their digital creative, rather than guessing at what might work. We are grateful our investors share our belief and vision in the future of creative AI in marketing.”

Scalefast Receives $22M in Series B Funding Round to Accelerate DTC E-Commerce

A digital commerce solution, Scalefast, has raisedOpens a new window $22M in its Series B funding round to help direct-to-consumer (DTC) brands accelerate their e-commerce businesses. With this funding, Scalefast will fuel its growth and expand its footprint and product offering to further support existing and new customers.

“Our vision has always been that brands should deliver a perfect e-commerce experience directly to the consumer, not intermediaries. As brands have had to adapt quickly to a new reality over the past few months, the need for rapid digital transformation that allows retailers and brands much-needed flexibility to scale has never been more critical,” said Nicolas Stehlé, CEO of Scalefast. “With this latest fundraise, we are able to uniquely position Scalefast to provide the necessary tools for a flawless direct-to-consumer experience unhindered by third-parties.

Marketing Technology News:

FayeBSG Adds SugarCRM Partner Polar Strategy to Its Portfolio

FayeBSG, a global technology company, has acquiredOpens a new window the Polar Strategy, a partner of SugarCRM to expand its vertical market expertise in the healthcare and financial services.

“We’re incredibly excited to bring the FayeBSG team and the Polar Sugar clients together,” said David Faye, CEO of Faye Business Systems Group. “Not only does this expand our capabilities further into the healthcare and financial markets, but it also adds cutting edge and innovative new products to our SugarCRM add-on solutions catalog, including a survey tool as well as Sugar integrations with Zoom, Mautic, and others.”