Weekly M&A and Funding Watch: Wipro Ropes in 4C to Solidify Quote-to-Cash Expertise, and More


A roundup of marketing mergers, acquisitions, and funding updates from Wipro, Talkdesk, Ceros, CreatorIQ, and Vision Critical.

Wipro Ropes in 4C to Solidify Quote-to-Cash Expertise

A global information technology, consulting and business process services company, Wipro, is in talks to acquireOpens a new window 4C, one of the Salesforce partners in UK, Europe and the Middle East, to solidify Wipro’s quote-to-cash expertise. With this acquisition, the company plans to strengthen its position as a leading provider of Salesforce solutions in these markets.

“We are excited to have the team at 4C join us. They bring in a rich blend of deep Salesforce expertise across multiple clouds coupled with a team of multi-faceted, multilingual experts with strong regional knowledge. This combination along with Wipro’s reach across the region and industry, will help us become a dominant player in Europe and a leader in Salesforce’s Quote to Cash domain,” said Harish Dwarkanhalli, president, cloud enterprise platforms (CEP), Wipro Limited.

Talkdesk Receives $143M in Series C Funding to Accelerate Product Development

Talkdesk, the cloud contact center for innovative enterprises, announcedOpens a new window $143 million in series C funding round. The funding will allow Talkdesk to accelerate global growth, product development and market leadership.

“The importance of providing an unparalleled customer experience has never been greater and this latest funding is a reflection of the criticality of this aspect as brands look for avenues for growth in our current environment,” said Tiago Paiva, chief executive officer, Talkdesk. “We are incredibly appreciative of the support and confidence of our investors, customers and partners who continue to endorse our vision of providing the industry’s most innovative and flexible solutions for the modern contact center. Lastly, I want to share my immense gratitude for the dedication and expertise of our employees who enable us to deliver for our customers, even during the most challenging times.”

Ceros to Drive Strategic Growth With $100M Funding

A cloud-based design platform, Ceros, announcedOpens a new window $100 million funding to strengthen strategic growth. The funding was powered by management and existing investors who participated in the $100 million investment.

“I’m clearly biased,” said Simon Berg, CEO and founder, Ceros, “but Ceros has always been a world class product with a world class team. And now we have a world class partner. I’m beyond excited about the next chapter and the impact we will have on the industry with our new friends and partners at SEP.”

Vision Critical Garners $20M in Growth Funding

A customer insights solution provider, Vision Critical, announcedOpens a new window $20 million funding to fuel its growth strategy. This funding will continue to power the company’s roadmap centered around delivering a market-leading Customer Experience Management (CXM) and insights platform.

“Vision Critical’s customer base today is made up of hundreds of top global B2B and B2C brands, and we will continue to focus on that growth, as well as new partnership channels,” said Ross Wainwright, CEO of Vision Critical. “I am confident that, with our long-standing track record of delivering deep and continuous customer insights, combined with our new product roadmap, there is an exciting future ahead as we drive CXM innovation for our current and future customers.”

Chorus.ai Announces $45M in Series C Funding Round

A conversation intelligence platform, Chorus.ai, announcedOpens a new window that the company has received a funding of $45 million in series C round.

“Conversation Intelligence is the fastest growing category in Sales Tech with more than 1,500 companies adopting the technology and greater than $220M invested. It has rapidly become the most critical addition to the Revenue Team’s tech stack. Chorus’ momentum has been fueled by developing the most advanced AI-powered solution on the market, backed by 12 granted patents and counting,” said Jim Benton, CEO of Chorus.ai.