A well planned event can indeed go a long way. When executed correctly, events will carve a place in the memories of audiences forever. However, there are several ways an event can fail, most of which can have a drastic backlash on the organization or the business running the show. Most of the times, the situations are well within control and these problems arise due to poor planning and execution. Here are a bunch of reasons many events today fail! Make sure you aren’t faced with any of these the next time you organize an event!
1. Repeated performances Watching the same movie over and over and over again isn’t really the most entertaining way to spend your time, right? Similarly, your audience doesn’t really want to see or listen to the same performers and speakers repeatedly. More often than not, even speakers and performers avoid making appearances at the same event, year after year. Bring in fresh talent, new speakers and keep your audience awaiting more.
2. Connectivity issues You’ll score a brownie point by offering your event’s audiences free Wi-Fi. These days, everyone prefers staying connected, even while attending an event like the one you’ve got planned. Make connectivity easier for them with Wi-Fi. Besides making life a little simpler with internet access, you’ll also be encouraging your audience to share content related to your event online, leading to free organic exposure!
3. Eye-hurting websites Let not your event website be an eyesore. Always make sure the website you’ve built in regards to your event is well-updated and appeals to the audience you’re looking to attract. Make sure your website works as a center of information and command, in regards to the event. Your website should come packed with tickets, registration forms, timetables and everything your audience will need.
4. Technology overload It’s always good to give your event a technology boost, but don’t push it. Your audience doesn’t want to be drowned in technological cookies sprinkled all across your event. You don’t need to keep urging your audience to Like, Share and Retweet. Many of them will be early adopters of technology and going overboard isn’t going to help since they know their way around.
5. Skipping out on technology While a technology overdose is bad, completely leaving out this aspect will also do more harm than good to your event. More often than not, it’s the basic technology that works best and can do wonders for your event. Using too much and too little technology isn’t going to give your event the boost it needs. Find a balance by understanding your audience better and figuring out how comfortable they are with technology.
6. Missing out on tiny details While many may consider these details irrelevant, make sure you don’t skip out on them. Your event must be accessible to the disabled. Also, make sure your website is ruins without hiccups and registrations aren’t faced with a bunch of hurdles. Make your event a smooth sea without tidal waves of despair for your audience and you’ll be harder to forget!
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