Integrate recently announced its partnership with 6sense, which is expected to help B2B marketers reduce the manual work involved in importing and updating target account lists so that their ABM campaigns lead to better ROI. Check out how the integration works and the key driver behind the partnership.
Integrate, a precision demand marketing (PDM) solutions provider, recently announced its partnershipOpens a new window with 6sense, a platform that provides insights to B2B sales leaders. The partnership aims to provide customers of both brands with better data accuracy and insights, helping them advance their account-based marketing (ABM) strategies. The partnership is also expected to allow joint customers to reduce the manual work of importing their target account lists from various channels by automating the process.
API Integration Intends To Ease Importing and Updating of Target Account Lists
With the API integration, the customers of the two platforms will be able to import 6sense segments into Integrate’s Demand Acceleration Platform. Integrate will leverage 6sense to import target account lists automatically from various channels. The users of these platforms can link these account lists to campaigns across different channels. 6sense is expected to provide detailed target account data via the API to update and automatically track potential customers. Users can customize the dynamic lists periodically to consider the buying behavior changes that occur in real-time.
The integration is thus expected to connect and engage high-value business buyers across various channels dynamically and in an engaging way, which includes using social media, content syndication, digital, and in-person and virtual events.Â
Talking about the integration, Elliot Smith, head of partnerships, 6sense, saidOpens a new window , “Automatic delivery of dynamic AI insights to inform B2B marketing campaigns, even as buying behaviors change, represents cutting-edge revenue technology that we are delighted to offer our customers alongside Integrate. Customers on both sides will benefit greatly from this enhancement, and the 6sense partner ecosystem will be strengthened as a result.â€
See more: 6sense Partners with Salesforce to Include an All-New Integration with Pardot
The Key Driver Behind the Integration
The world of B2B marketing is complex and ever-changing. While ABM helps bring focus to sales and marketing teams, it still involves significant manual work to ensure the target account lists are updated and accurate. Companies need to organize all the information provided by ABM partners and target buyers lists and make them usable to reach their buyers at the right time with the right messages across the right channels.Â
The solution to these and a few other concerns and considerations is that marketing solutions must be connected and work together. And the integration between 6sense and Integrate intends to make this possible. The API integration is expected to allow the platforms’ mutual customers to launch targeted campaigns quickly, resulting in higher engagement and ROI.
“We’re excited to partner with 6sense to solve some of the biggest challenges B2B revenue teams face and help them save time, budget, and resources. We are committed to innovating with our B2B community and ecosystem of partners to move martech forward, and that includes improving the ability to connect account-level data, channels, and technology to drive predictable pipeline,†said Aaron Mahimainathan, chief product officer, Integrate.
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