Unified Communications and Collaboration solutions have become a part of our new reality and its benefits go well beyond the bottom line. Nick Djurovic, CEO, Digital Dot explains why small businesses that lack a centralized collaboration and communications platform should make the switch soon.
Growth is vital for the long-term survival of any small business. Having a reliable communication system Opens a new window that can grow together with your business is very important in this day and age. Today, we are breaking down the top benefits of UC for small businesses.
What Is the Purpose of UC?
The past decade has seen great innovations in the business communications industry. Many employees use several means of communication daily, sometimes simultaneously. Commonly used communication modes include telephoning, IM, video chatOpens a new window , email, and text messagingOpens a new window . Most small businesses lack a centralized system for managing communications. Using multiple modes of communication may get the job done but is not particularly efficient on a busy day. Switching from one channel to another in the middle of an interaction is not always possible. This problem can be solved by implementing a unified communications system that enables you to use existing communications applications in an integrated fashion.
1. UC Saves Time
Even if you don’t have many employees, using different communication channels at different times is often necessary. The time spent on switching from one communication method to another significantly decreases response time among employees, especially among your virtual workforceOpens a new window . One of the greatest benefits of UC for small businessesOpens a new window is its time-saving benefit. With the help of UC, that time can be used more productively.
Learn More: UC&C Infrastructure Can Soothe Remote Work ChallengesOpens a new window
2. All Interactions Are Recorded and Saved
With UC, you can record and save all past interactions. After implementing a single communications network, all communications will be recorded and saved for future use. With all communications saved, forgetting important information will never be an issue again. Being able to review every customer’s needs and requests will ensure all of them are met. Being able to keep track of every interaction allows you to monitor how employees use the communications networkOpens a new window . You can even have communications sent to you once they are recorded if you wish to review them.
3. UC Enhances Remote Work
An increasing number of employees are working remotely nowadays, especially since the COVID-19 outbreak. The ability to work from any location is one of the most underrated benefits of UC for small businesses. UC will help you manage a remote workforceOpens a new window as your business grows. With a unified communications system your workers can access from any location with an Internet connection, they are able to perform their duties remotely and collaborate with each other as if they were in the same physical space.
Learn More: Permanent Remote Work Is Here: 5 UC Considerations for a Home-Office SetupOpens a new window
4. UC Improves Customer Service
With the help of UCOpens a new window , you will be able to reach both your employees and customers through any communication channel without additional costs or delays in communication.
Customers don’t like to be kept waiting. They want a prompt response to their queries. UC helps minimize waiting time and enhances the overall customer service and experience. Positive customer experiences boost your credibility and increase loyalty for your small business, which results in higher sales. In addition, the availability of data on past customer Opens a new window interactions will help you identify your strengths and weaknesses and improve customer service.
5. Revenue Generation is One of the Main Benefits of UC for Small Businesses
The productivity of your employees and the quality of customer relations play an important role in revenue generation. When all modes of communication are integrated into one, business communication cost is significantly lower.
With upgraded communication and communication products, the revenue-generating ability of your small business will grow. The cost of supporting a working UC system will not be a burden for your business, as you can scale it up or down to fit the size and purpose of your company. Furthermore, smooth and professional communication with customers boosts sales, which directly increases revenue and puts you ahead of your competition.
6. UC Improves Employee Engagement and Productivity
One of the key advantages of UC for small businesses is that it enhances collaboration and workplace productivityOpens a new window by facilitating workflow. With the help of UC, employees can get more work done and spend less time and energy on managing communications. When given the right tools to be productive, they experience less frustration and a higher sense of accomplishment, which makes them happier and creates a positive atmosphere in the workplace.
Learn More: 4 Unified Communications Essentials You Should Not IgnoreOpens a new window
7. UC Gives You Competitive Advantage
Keeping up with larger competitors is not an easy task for a small business, especially in terms of technology. This may not be fair, but most things in life aren’t. Fortunately, a communication system tailored specifically to your business needs is no longer a privilege only large companies can enjoy. This modern system of communication Opens a new window can give you an edge over the competition. Plus, you won’t need to incorporate a new mode of communication as you expand. One of the greatest benefits of UC for small businesses is that it can keep up with your business growth.
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