Small business owners face many of the same marketing and sales complexities as larger companies – from managing customer information and engaging prospects authentically to efficiently sending automated, yet personalized, communications. However, small businesses rarely have a seasoned marketing team on board, often leaving business owners in charge of executing their own marketing programs all while running their business. With only so much time in a day, if these tasks are not complete, small business owners risk missing opportunities to expand their markets and increase their sales. Luckily, today’s CRM and marketing automation solutions are becoming more accessible and affordable, allowing any entrepreneur or small biz employee to become a “smart marketer†and spend their time more efficiently.
