AB Tasty’s new functional enhancements will enable marketing and product teams to drive higher ROI through personalized artificial intelligence and strategies.
Enterprises are moving at high velocities today while swiftly adapting to the consumer needs, changing nature of markets, and challenges from the competition. This has led to the need for marketing, product, and tech teams to create richer, dynamic, digital experiences for their clients even faster.
AB TastyOpens a new window , the customer experience optimization company, has announced an important evolution for solutions, that will enable marketing and product teams to lead higher ROI from personalization and experimentation strategies. It includes self-service tools driven by artificial intelligence, natural language processing, machine learning, and APIs to allow the company to deliver faster value to its customers at scale.
AB Tasty’s recent upgrades deliver a shorter time-to-value, seamless, faster ROI, and digital omnichannel experiences for end-users. Buyer journeys using these technologies can yield higher transactions while saving time around set-up, and not compromising on data privacy needs.
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“Industry experts know that delivering exceptional customer experiences has become table stakes, and yet too many vendors still require complex set up and slow time-to-value,†comments Jean-Yves Simon, VP Product at AB Tasty. “Our innovations bring the ability to implement relevant and emotional customer experiences with our low-code to no-code platform driving unrivaled time-to-value and ROI.â€
The major evolution of their solution where clients will now be able to personalize the customer experience based on products or service visitors is interested in. Using ‘Content Interest,’ a pre-built, Natural Language Processing-powered segmentation criteria breakdown, clients can now use behavioural AI to personalize content for visitors. A powerful product recommendation function ensures consumers also receive recommended products that are complimentary. By using the new Engagement level segmentation, AB Tasty’s clients can automatically personalize the experience for a loyal consumer differently than a disengaged one.
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“By providing both marketing and product teams with an easy and powerful way to optimize customer experiences across all channels and devices, we aim to provide companies with a holistic approach to Customer Experience Optimization that drives business and loyalty across all digital touchpoints,†comments Gregory Batchelor, VP Marketing at AB Tasty.
As marketing technology and customer experience evolve, a personalized marketing strategy will become more critical for brands. Customers want better brand experiences that are tailored to them across digital channels. Using AB Tasty’s solution has enhanced product and marketing teams can drive better ROI with personalization and experimentation strategy.