ABM Innovation in 2020: Terminus Unveils Engagement Hub to Power Performance Marketing Terminus introduces engagement hub to help marketers drive improved personalization
Terminus, the account-based marketing (ABM) platform , yesterday, launched Terminus Engagement Hub, an end-to-end full-funnel ABM platform. Terminus Engagement Hub allows marketers to run coordinated, multi-channel marketing campaigns to drive demand and achieve revenue goals. With its Summer release, the company will also offer the recently acquired Terminus Chat as a part of the Engagement Hub along with other enhancements such as ABM scorecards, target account list building capabilities, and more.
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“ABM is more than a marketing strategy, it’s a business strategy. And it’s more important than ever,†said Bryan Wade, Terminus Chief Product Officer. “Marketers are challenged to nurture an existing customer base while still driving quality top-of-funnel activity, all in a digital world. Now with the Terminus Engagement Hub, our customers can own every point of engagement with target audiences and track all activity at the account-level in a single platform. Full-funnel ABM is now easier than ever.â€
New features in the Terminus Engagement Hub include:
- Integrated, full-funnel account-based platform: This release allows marketers to access the Data Studio, all Engagement Channels and the Measurement Studio through a connected user experience.
- Terminus Chat: The Engagement Hub leverages the power of account-based chat to help marketers engage target accounts and drive conversations that lead to revenue through the Chat from Anywhere capability.
- Enhanced ABM Scorecard with trends: The scorecard allows marketers to identify drivers of success across market segments over time, prove value, track win rates and compare performance to prior periods.
- Improved actioning in Data Studio: Users can now filter accounts based on advertising performance and engagement metrics for next best actions.
- New list building functionality in Data Studio: Marketers will now be able to import and connect Salesforce Account IDs and push lists across engagement channels while also connected those audiences to powerful measurement and attribution analytics.
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What Does This Mean for Marketers?
Terminus has long been one of the leaders in ABM software and with the introduction of Terminus Engagement Hub, the company is looking to bolster its position as a full-funnel, end-to-end platform of choice for marketers. The added flexibility and configurability that the Engagement Hub offers in the form of the Terminus Chat or the Data Studio, can help marketers deliver better personalization at scale.
As leading businesses look to double down on their digital investments, Terminus offers a solid value proposition for marketing leaders looking to supercharge their ABM efforts.
As the pandemic and the resulting change in customer behavior continue to unfold, B2B marketers need to be able to pivot more quickly than ever before. While in-person events and conferences stand cancelled for the foreseeable future, the challenge is standing out from the white noise and creating new digital touchpoints for customers.
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That’s where ABM technology can really help. Particularly, solutions like Terminus’ Engagement Hub that allow marketers to drive better engagement via personalization and improved attribution capabilities.
As marketers learn to do more with less – strategic technology investments will play a key role in determining long-term success. Access to deeper customer insights, sophisticated visualization capabilities, and unbound creativity are factors that will set the leaders apart from the followers. To that end, Terminus Engagement Hub comes in at an interesting time. And the future looks exciting for the ABM market as we head into the second half of what is becoming a really memorable year for marketers.