Adobe’s new artificial intelligence services will help brands overcome challenges relating to AI enablement expertise.
Adobe launchedOpens a new window Intelligent Services, powered by the AI capabilities of Adobe Sensei. The new services will help brands overcome common AI challenges, including the lack of AI expertise and implementation difficulties.
The solution will be able to stitch together unstructured data under a universal language. It will help brands stay ready for industry regulation and corporate policies for consumer safeguards. A self-service interface delivers flexibility that allows users to configure the services for use cases specific to Customer Experience Management (CXM).
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“There’s no denying that AI is already empowering brands to deliver more relevant experiences. But the truth is, they still haven’t reached full potential within most organisations,†said Steve Allison, head of product marketing, audience and platform technologies, EMEA. “Our new Intelligent Services will empower brands to dig even deeper into their data and generate statistical insights that will benefit the entire customer experience – and because they’re available in one centralised area on Adobe Experience Platform, teams can make changes to campaigns with more agility and speed than ever before.â€
The new Intelligent Services, built on Adobe Experience Platform, includes Customer AI – the analysis behind customer actions, which brands do not often have the resources and data to dig deep into and understand. It also helps teams to quantify each touch point’s impact, using an advanced approach to measure actual marketing effectiveness and inform budgets. The Journey AI feature will focus on helping brands predict the best time, frequency, and channel to market to customers. Content and commerce AI will deliver guidance on variables that result in high performance, such as colors or subjects. Leads AI will use real-time behavioral signals to help brands predict leads that are likely to turn into tangible opportunities.
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Adobe has been leveraging Intelligent Services internally and has seen some great results. It powers the data-driven operating model (DDOM), a framework that drove transformation from box software to the cloud. The solution shows how likely customers are to take a particular action and generates target audiences that have been up to five times more valuable, therefore, helping brands better personalize and understand their audience.