Artificial intelligence (AI) and its vast array of capabilities have become a disruptive force in multiple sectors, combining algorithms and human-like thought processes to solve problems faster. It can reduce expenses, comb through large data banks, use models to predict the future, and generate actionable insights that can massively improve industries. But what impact can we expect the AI content writing industry to have on content creation in the coming years?
You can now program AI to generate content thanks to machine learning, natural language generation (NLG), and natural language processing (NLP) tools. Other AI software solutions help proofread or check for plagiarism in an article.
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The following are a few examples of AI tools changing the content writing space:
INK Editor
All-in-one text editing solution INK helps create unique content, rephrase words to make them more compelling, and provide search engine optimization (SEO) recommendations to boost the search engine rankings for articles. Its SEO feature rates your article in real-time, checking for ways to improve the score and attract organic traffic to your website.
Grammarly
Writing app Grammarly checks for grammatical errors and plagiarism and rephrases sentences to make them clearer and more concise. Its algorithm identifies less inclusive language or outdated expressions. It provides multi-language support and highlights sentence structure and style issues to fit your content to your target audience’s knowledge level. Moreover, Grammarly can point out monotonous sentences, whereby three consecutive sentences maintain the same structure and length- making them sound repetitive and boring.
Jasper
AI writing assistant Jasper generates original SEO copy to enhance your marketing efforts. The software has many templates to help create blog posts, business documents, articles, and poems. It has over 10,000 fonts to personalize writing styles. In addition, the software can generate content while you type and even finish your sentences.
Challenges for AI in Content Writing
Despite the presence of innovative content writing solutions, AI cannot replace writers. While AI writing tools can generate fairly adequate topic-related articles, they lack the empathy, nuance, and human aspect needed to create meaningful content. It is often necessary to rewrite parts of the article to make sense to your audience.
The missing human touch in AI also makes it challenging to create good and valuable content that builds and engages an audience. Quality content revolves around topics readers are interested in and fills in the information gaps in related articles online. Furthermore, valuable content is actionable, involving the audience through questions, comments, asking them for feedback or using a call to action (CTA).
Another challenge for AI is its formulaic approach creates emotionless content lacking the necessary empathy to appear personal and authentic. Writing authentic content is crucial for branding and connecting with the audience. It removes the constant self-promotional approach to marketing, replacing it with a more personalized style highlighting the customer’s pain points and offering meaningful solutions.
Authentic content marketing leverages consumer insights to create valuable content and focuses on their desires, pain points, goals, and life values. It reaffirms the similarity between the customer’s and brand’s values and meets the consumer’s needs on their buyer’s journey.
Developers must also be wary of AI bias, which manifests itself due to engineer bias, incomplete datasets, algorithmic bias, and poor data quality. Failure to identify it early can lead the AI software to generate discriminatory or less inclusive content.
Impact of AI on Content Writing
While many challenges currently limit AI’s impact on content writing, it does not mean it is not disrupting the industry. We already see the technological advancements in AI, machine learning, and natural language processing and generation, and it is going to continue to improve rapidly.Â
For example, the fact that AI can help you scale your writing massively negates its inability to create content with the ideal brand voice. A brand can use AI to build up its content volume rather than worry about connecting with the audience using a specific brand voice.
Content development using AI tools is improving due to research, feedback, and extensive tech innovation. AI and machine learning tools make articles concise, error-free, and engaging. Writing apps such as Grammarly tackle grammatical mistakes and identify and correct plagiarism, making them excellent tools for checking human written content.
One of the most significant impacts of AI is its role in combating writer’s block. Countless hours are wasted as writers search for the right words to introduce their articles or to include in the content body. The writing tool’s generated content can spur creativity and offer a time-saving solution to an age-old problem.
SEO is a vital part of online content writing, and AI tools can search for keywords on trending topics to keep content relevant. Aside from generating the targeted content for your audience, it can save you money on hiring an SEO consultant. Furthermore, it will reduce writing services expenses by creating adequate content, which can be rephrased in-house, edited, and tailored to your needs.
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The AI content writing trends show a sector that is growing and innovating new solutions for businesses. The current tools are already significantly impacting content creation and changing how writers do their jobs. While there may be fears of the technology making writer jobs redundant, it will take some time before AI can successfully portray human emotions and nuances in its content.
As its capabilities evolve, governments should consider introducing regulations that prevent the misuse of AI from taking advantage of people. As the AI in writing apps gathers and analyzes data to improve content delivery, the risk of personal data collection and mishandling emerges.
AI developers and other stakeholders should remain vigilant regarding bias in the technology. Cases of bias in AI technology have shown that it is possible to perpetuate discrimination unintentionally. Content should enhance equality even if people try to market their products and services to particular demographics. When done correctly, content writing increases sales, brands the company, and helps them reach new audiences, and from what I can see, AI content writing is not quite ready to take over.
Do you use an AI-powered content writing tool in your company? What benefits and limitations have you seen? Let us know on FacebookOpens a new window , TwitterOpens a new window , and LinkedInOpens a new window .