Account Based Marketing in its traditional definition focuses on aligning sales and marketing in order to provide prospects with high-quality, personalized content. It’s all about data, and omni-channel approach, and a cohesive customer experience along the entire buyer’s journeyOpens a new window .
How does ABX fit into this concept? Account Based Experience is a new approach which is essentially a younger sibling of ABM. Two main differences can be brought to the fact that ABX requires interacting with prospects in real time via chat for example and providing your audience with more omnichannel experience by personalizing content for each marketing channel.
Get your questions answered by reading onOpens a new window .