Big Data: The Fuel Behind Successful Businesses


Information analytics has evolved throughout time, benefiting from the emergence of machine learning, artificial intelligence, and organizations’ growing emphasis on advanced data analysis.

Companies increasingly attempt to use the available data to create better business strategies. In a surveyOpens a new window of large companies’ IT and business executives conducted at the end of 2021, 91.7% of respondents stated they’re increasing business investments in big data projects and AI initiatives, while 92.1% said their companies are achieving quantifiable business objectives and results from such efforts.

Many companies, however, are still failing to realize the economic value of their big data environments, analytics, and AI systems. According to a reportOpens a new window of the yearly survey issued in January 2022, just 39.7% of survey respondents claimed they manage data as a corporate asset, and only 26.5% stated they’d developed into a data-driven company.

Benefits of Alternative Data

Before big data platforms and technologies were developed, many businesses could only leverage a tiny portion of their information for operational and analytical applications. Today, big data analysis is employed to help companies better understand consumers, uncover operational difficulties, detect fraudulent transactions, and manage supply chains. 

In terms of competitiveness, those who have not used big data in their company operations yet, will likely find it more challenging. And the ones that implement alternative data in their operations can expect to receive these benefits: 

Understanding the client 

Organizations can use alternative data in several ways to understand their clients better. For example, gathering external data from competitors, such as product information, prices, and reviews, can provide insights about consumers. Although alternative data may give valuable information, it can reveal buying behavior trends and generate predictive power that would otherwise be utterly inaccessible when paired with internal sources.

Clickstream analysis of retail activity may also offer insights into how consumers navigate through a company’s web pages and menus to locate items and services. Companies can observe which goods consumers place in their carts but delete or abandon them without buying. 

This information shows what consumers might want to purchase but leave for particular reasons, allowing companies to improve their pricing, shipping costs, check-out logic, and other important steps in the consumer journey.

Management of an agile supply chain

Whether it’s pandemic-caused shortages, a ship trapped in the Suez Canal, or war-related trade disruption, current supply systems are unexpectedly vulnerable.

One way ecommerce companies can prepare for downturns is to carefully monitor market trends and indicators, such as consumer spending and confidence levels. Web scraping can be a valuable tool in this case by providing insightful data and helping companies anticipate and plan for potential downturns in the market. 

Big data systems can combine data on consumer patterns from e-commerce sites and retail apps with supplier data, real-time pricing, and even shipping or weather information to deliver a previously unseen degree of precision.

Additionally, web scraping can help ecommerce companies monitor their competitors’ activities, providing valuable information for supply planning and decision-making. 

See More: Overcoming High Tech Supply Chain Challenges

Market knowledge: 

Big data can help companies study complicated client buying behavior in-depth and enhance and widen their knowledge of market dynamics.

Data on product categories, ranging from commodities to luxury products or services, is a typical source of valuable market information. Another source of insight is customers’ preferences, experiences, and suggestions for practically every business transaction imaginable. These customer perspectives are impeccable for marketers. In addition to competitive research, big data may aid in product creation, for example, by prioritizing various client preferences.

Improving business operations

Big data can improve almost any corporate function: 

  • It helps optimize the company’s processes and increase efficiency and customer satisfaction. 
  • Big data analysis can support hiring processes and human resource management.
  • Organizations can reduce financial losses and avoid potential business threats by strengthening risk management, fraud detection, and cybersecurity.

Improving asset utilization is one of big data analytics’s most exciting and rewarding uses. For example, data science can guide business plans to decrease expensive critical equipment and systems repairs and downtime.

In 2021, the worldwide field service management market was valued at $5.2 billionOpens a new window and is expected to reach $29.9 billion by 2031, increasing at a 19.2% CAGR between 2022 and 2031. The quick growth of the industry indicates an increased need to track activities in the field, enhance automation and digitalization, and integrate AI-driven technologies.

See More: How E-commerce Data Analytics Boosts Marketing Operations

Brand protection

The internet is rife with low-cost counterfeit consumer items that are knockoffs of well-known brands. Other copyrighted goods, including books, music, and films, are also illegally shared online, stealing money from the rightful owners. Fortunately, big data collection technologies may assist in detecting sites where a brand’s name is used unlawfully.

Using relevant keywords, web scraping technologies can scan marketplaces, search engines, ecommerce sites and recognize counterfeit items. While counterfeits will continue to appear, web scraping can help mitigate the impact.

Future-proof Data Analytics

Data analytics is evolving at an astounding rate. As a result, the growing needs for reporting, BI management, and self-service analytics significantly strain IT staff. Therefore, machine learning, predictive modeling, and artificial intelligence technologies are becoming necessary for top businesses. With each new generation of technology, the types of data gathered, stored, and analyzed become increasingly diversified.

Advanced data analytics significantly influences organizations by allowing them to handle massive amounts of information more efficiently. Grand View Research Inc.Opens a new window estimates that the big data industry will reach $123.23 billion by 2025.

External Data Use in Different Industries

Sectors that use big data solutions include; financial services, e-commerce, manufacturing, and telecommunications. Businesses from these sectors are devoting more resources to big data solutions to enhance operations, manage data flow, or improve supply chain management.

Gathering big data in real-time enables more accurate and faster decision-making. Therefore, data analytics are used in various financial companies for risk assessment and analysis or financial market monitoring. 

The significance of big data in ecommerce is self-evident: data on real-time consumer behavior, purchase history, product preferences, and high-demand items allows companies to offer the best-selling products to the market. Pricing analysis, inventory management, and purchase predictions are just a few other examples of how alternative data gathering can aid businesses. Since the ability to provide an exceptional customer experience might be the key to increased profit margins, data technology becomes the best business partner. 

In manufacturing, however, a significant quantity of the collected data often goes unused. The sector has several issues, including workforce shortages, complicated supply networks, and equipment malfunction. More efficient big data management would allow these businesses to identify new methods to save money and enhance product quality.

Lastly, in the logistics industry, big data assists online merchants in managing inventories and responding to difficulties in specific locations. Companies in this industry may also utilize big data to evaluate customers’ personal and behavioral trends to generate a thorough consumer profile.

Big data-gathering technologies are expected to evolve significantly in the next few years due to the fast-paced growth of structured and unstructured data and the need to analyze it. The growing requirements for analytical capabilities will drive demand for big data throughout the projection period. Furthermore, as profit margins improve, the number of internet enterprises hungry for market data will increase too.

Intelligent big data use in daily business processes enables making data-driven choices and reacting quickly to market events directly impacting the bottom line. The rivalry in all sectors continually rises, leaving little room for error and necessitating end-to-end analytics and technology-based techniques to remain competitive.

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