Boost Sales by Creating Stronger Collaborative Relationships With Customers


Customers are the most valuable asset for companies, and building strong relationships can fuel future growth and sales. Here, Joel Garthwaite, director of marketing at GetBusy, explains how being collaborative can help build better customer relationships, boost sales and ensure they stay happy in the new digital world order. 

For any business, customers are always going to be the main priority. In highly competitive industries, it’s important that you provide the best possible products, services, and experience with your business. To do this, your whole company needs to work well as a team and communicate effectively so that you can consistently improve and develop. 

Why Is Collaboration Important? 

Collaboration is essential to ensure that everyone within your business is working together towards the same goals and focusing on business growth and customer satisfaction. You’re able to minimize the risk of miscommunication and time wasted on tasks that don’t actually benefit the business and your customers. And there’s less chance of important things getting overlooked.

By getting everyone involved with projects, it’s also possible to gain insights and ideas from different teams and departments who may have a new perspective. Collaboration enables you to improve your products and give customers a better experience, which in turn leads to stronger relationships and repeat business.

Build Stronger Customer Relationships Through Collaboration

Customer service software 

Using the right customer relationship management (CRM) software will be essential to improving collaboration and ensuring that you build stronger relationships with customers. You’ll be able to manage and communicate with customers, get a clear overview of their details and conversations with them, and offer better support. For advice on choosing a CRM, look at Hubspot’s tips for the key benefits and features you should be focused on.

And by making your CRM accessible to all departments, your business will be able to work together to provide an even better customer experience. For example, your sales team can use it to offer discounts or additional products that will add value to your customers. 

Your marketing team can use the CRM to send more tailored messages to customers and target them with relevant news and updates. And your development team can access the CRM to understand customer problems and issues. Not only will this allow easier collaboration across the business, but it will also increase productivity and ensure that everyone is focused on your customers.

Learn More: Shining a Light on Community Collaboration in an Era of Social Isolation

Project management 

Another key aspect of collaboration and building stronger relationships with your customers is good project management. When you’re continually working on improving and developing your product or service, you’re going to be working on long-term projects that need to be broken down into smaller chunks of work and then into individual tasks. These tasks can then be assigned out to different team members or departments so that you can work together to make changes and updates. 

Working across different teams can be complicated if you’re not properly managing your projects. It’s a good idea to use software to help manage projects and each task to have a clear picture of who is doing what. 

If you’re not sure where to start improving your project management, look at our recommendations for using task management software to make collaboration easier, monitor progress, and ensure deadlines are always met. Workload sharing, deadlines, time tracking, and more help your team work together to react to customers’ issues and feedback quickly. You’ll be able to show that you listen to your customers and value them, which is an essential part of building strong relationships. 

Learn More: Why Manufacturers Should Look to PLM To Boost Collaboration in a Remote World


Regular and effective internal communication is also key to successful collaboration. You need to make sure that everyone is on the same page and nothing gets miscommunicated or neglected. By improving internal communicationOpens a new window can make your teams feel more connected and motivated as well, which also benefits your customers.  

Use the same communication tools and methods across your business. For example, use instant messaging for quick conversations and updates for different departments. Use emails for company-wide announcements and communicating with clients. And set up a cloud storage system so that everyone can access documents and files from anywhere, rather than sending different updated versions back and forth. 

By clearly organizing your communication channels, you’ll be able to keep a record that’s easy to search and refer back to. Things won’t get buried in long email chains, and you won’t overlook important actions that impact customers. 

CollaborationOpens a new window between individuals and teams is essential for ensuring that your business is working towards the same goals and providing the best possible customer experience. With so much competition, demonstrating that you’re consistently improving and updating your business and prioritizing customers will help build stronger relationships with them.

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