New solution enables companies to host virtual events that are customized, live and engaging.
Companies have been dipping a toe in the telecommuting waters for a year but in the first quarter of 2020 videos came into their own as ‘the way’ to keep businesses moving forward during the Covid-19 crisis. And videos’ impact will be lasting. The number of enterprise video views and the amount of time spent watching them were both up (views up by 91%Opens a new window and time watched by 35%) compared to first quarter. And the popularity and power of videos will continue to grow. Video conferencingOpens a new window is also fast gaining popularity with MS Team setting a new record of 2.7 billion meeting minutes in a dayOpens a new window .
The video technology platform Brightcove Inc.Opens a new window , recently announced its Brightcove Virtual Event ExperiencesOpens a new window solution that lets companies deliver high-quality virtual events featuring bold, interactive experiences.Organizations can now easily host events and engage with their audiences securely and reliably across the world.
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The adoption of video communications in enterprise companies is growing at a rapid pace. The need to engage with customers and prospects is as difficult as before, and the companies expect to deliver innovative and measurable experiences for their audiences to maintain communication and engagement. The Brightcove Virtual Events Experience solution enables companies to take immediate action to ensure that their essential in-person events can continue virtually.
“Like most B2B companies, we had to quickly pivot from an in-person event to a virtual customer conference when COVID-19 hit. Our strategy was to embrace the remote reality but also to create an experience that felt like a performance and developed a sense of community,†said Kathie Johnson, Chief Marketing Officer, Talkdesk.
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“The pandemic is video’s evolutionary moment, and as a result, video is now at the forefront of how we communicate with others, how we conduct business, and is enabling us to stay connected even when physically apart,†said Sara Larsen, Chief Marketing Officer, Brightcove. “Events are a place for information sharing, learning, business building, and networking. Now, more than ever, we need events to flourish and connect us in a virtual video experience. Brightcove Virtual Events Experiences allow organizations to deliver exceptional virtual events quickly and securely, without sacrificing the attendee experience. With this solution, we’re not only helping our customers adapt to the changing landscape but also allowing them to stay connected with their audiences with an engaging, innovative video-driven digital experience.â€
With each passing day amid Corona crisis, the need to engage with prospects and customers is as critical as ever, and more and more organizations are expected to offer measurable and innovative experiences for the audiences for better communication and engagement.