Can Virtual Recruiting Replace Campus Recruitment Fairs? Handshake Launches a Solution to Replicate the Experience

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With an end-to-end virtual job search and recruiting solution, colleges and universities can host virtual career fairs and employers can manage all virtual recruiting for early talent.

Hiring across all levels of organizations has been halted or postponed to adapt to the new situation where candidates cannot come into the offices for an interview. Face-to-face interaction between potential candidates and employers, which is a crucial part of talent acquisitionOpens a new window , needs to be done differently now.

Individuals with experience are aware of how to use virtual job boards and platforms. But for college studentsOpens a new window who are usually job seekers for the first time and who depend on on-campus career fairs, this is a big challenge. They don’t have a single source of information that provides them with details of the companies hiring for entry-level positions.

Handshake, a site for college students to find jobs and get hired, has announced its new solution to meet this requirement – an end-to-end virtual job search and recruiting solution. This allows colleges and universities to host virtual career fairs and employers the chance to manage all virtual recruiting for early talent. It also gives college students the much-needed support by allowing them to participate in virtual fairs and hiring events. The solution has incorporated the mobile and web video experience so that there is a higher level of personal engagement through the recruiting process.

Handshake’s survey data reveals that more than a third (38%) of the students who have participated in online recruitment events are struggling to find the right way to network at these events. While the students stand to gain from it, even employers get the opportunity to access as well as assess fresh talent.

Handshake discovered that 71% of employers focus almost entirely on digital recruiting capabilities, and most of them are also looking for support on information sessions, video panels, and more. The new solution is aimed at providing up-to-date candidate recommendations based on the network activity and their specific hiring criteria from a large set of students from over 1,000 colleges and universities. It will also help engage with students directly and build their campus brand by allowing employee “Ambassadors” to engage in online dialogue with students from their alma maters. This can help them overcome their networking struggles.

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How Is Virtual Recruiting Picking Up Momentum Across Campuses?

Virtual recruiting is gaining prominence on campuses owing to steps all stakeholders involved have taken.

National Career Fairs, which plans and organizes virtual job fairs, will host over 100 virtual job fairsOpens a new window by the end of the year, and some of them will be aiming to cover campuses.

Apart from such initiatives, organizations are also making rapid cultural changes to make this hiring process seamless. Even traditionally office-driven companies have begun to embrace this. For example, the Japanese e-commerce giant Rakuten, which usually hires 800 college graduates each year, has substitutedOpens a new window its traditional “office walkaround” and has started inducting new employees through Zoom meetings.

Finally, career centers are also guiding students on how to upload their résumé to technology-driven platforms such as VMockOpens a new window for instantaneous feedback.

What Are Some Benefits of Remote Recruiting From Colleges?

1. Choice of skill over pedigree: One of the most significant benefits has been that remote job fairs are shifting the focus toward the importance of selecting skill over pedigree. This is important, especially for the new college graduates with the virtual recruiting space opening up – companies now have access to colleges that they might not have visited in the past.

2. Freedom for students to network online: Through the opportunity to network online with different organizations for internships and entry roles, students who were restricted in applying to these companies because of geographical or financial restrictions can do that now. The added advantage is that they can also discover some insights about the company culture and make informed decisions.

3. Efficient recruitment process: It has made the process more efficient for organizations, career centers as well as students who can all now access information, join sessions and understand fitment virtually rather than meeting at job fairs and spending time trying to connect with others.

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As campuses gear up for recruitment, these solutions can enable graduates to find jobs of their choice with a click of a button. This may lead to more enhancements in such solutions to ensure better results in talent fitment.