Tackling Banner Blindness:How Pypestream’s Conversational Ads Signal a Smart Way
Interactive ads are upending the traditional advertising model. We look at how Pypestreams new offering could help marketers in these uncertain times.
Interactive ads are upending the traditional advertising model. We look at how Pypestreams new offering could help marketers in these uncertain times.
Although contextual marketing is a relatively new concept, it didn’t take long for misunderstandings to take hold among marketers. There are many misconcepti…
AI for ecommerce has come of age. The powerful new programs and strategies that have accelerated website sales for the tech giants are now within reach of mid-sized businesses ready to take the plunge, writes Brian Byer, general manager of Blue Fountain Media, a Pactera EDGE Company.
Want to improve your overall customer experience? It’s time to leverage AI chatbots. Shane Baker, digital strategist – Shane Barker Consulting, writes on how AI chatbots can help you serve your customers better.
As businesses strive to remain competitive in today’s challenging selling environment, AI can help them create a better omnichannel experience and drive revenue growth, says Justin Silver, AI strategist and data science manager, PROS.
Learn from Paresh Vankar, chief marketing officer, LTIMindtree, why CMOs need to leverage ChatGPT and a few tips on how to do it.Â
Max Kraynov, group CEO at FunCorp, unpacks the recent buzz around generative AI and how brands can leverage AI for effective marketing strategies.
AI-powered predictive analytics help marketers predict the future with better accuracy. Discover the state of predictive analytics in marketing from this study.
Chatbots are rapidly spreading beyond the realm of customer support to drive growth at all stages of the customer lifecycle. In fact, sales is now the most common use case (41%), followed closely by support (37%) and marketing (17%).