Is Twitter Advertising Coming of Age?
Twitter’s ad revenue, which makes up 86% of its total revenue, has been increasing steadily in recent months. If this trend continues, marketers who …
Twitter’s ad revenue, which makes up 86% of its total revenue, has been increasing steadily in recent months. If this trend continues, marketers who …
Data is revolutionizing the way most businesses operate, especially in the marketing sector.The martech space is now flooded with tools and technology that …
Rich Wagner of Prevedere discusses why business executives should use predictive analytics to pick up on warning signs and avoid crises.
Looking for the right SEO agency can be a real pain.It’s one thing to find a couple potential candidates that you think would be a good fit, but what’s the …
Twilio strikes a deal to take over customer data platform Segment for $3.2 billion. With the acquisition, Twilio is transforming into a customer engagement company to deliver an enhanced customer experience, fueled by data generated from its cloud-based unified communications platform.
Before the COVID-19 pandemic, marketing cloud technology might have been a “nice to have.†However, in the 2021 martech landscape, this technology is a must-have, explains Margaret Wise, chief growth officer, ClickDimensions.
How can the problem of ad spend waste be addressed? Dmitry Nasikanov, CTO, Improvado, shares how a healthy data pipeline can be the solution.
Enterprises need to choose the right data collection route to access the best quality data. Nick Jordan, Founder & CEO at Narrative, shares the pros and cons of three primary strategies to collect data.
Most companies lack a comprehensive inventory of their data — most only have tabs on about 10 to 20 percent of their total data estate. Alex Gorelik e…
Arun Kumar, EVP, Data & Insights at Hero Digital, explores how marketers and data professionals can optimize first-party customer data for personalized experiences.