5 Steps To Integrate AI Into the Fabric of Enterprise Marketing Automation
Let us discuss the five steps needed to integrate AI into the fabric of enterprise marketing automation.
Marketing Automation
5 Solid Event Marketing Strategies in 2021 To Deliver Successful Campaigns
Which event marketing strategies can maximize the sales outcomes in 2021? Learn more about event marketing from the experts.
Why the Future of Events is Hybrid: Spark Releases New Data on Event Trends for 2021
As events go virtual, audience expectations and engagement patterns are also undergoing a shift. We analyze the findings of Spark’s latest report on hybrid events.
DMARC Adoption Holds Steady at 80% Finds Valimail Report
We analyze new findings from Valimail’s survey highlighting major trends in email security in 2021.
How Marketers Can Use the Power of Exit-Intent Pop-Ups to Get More Newsletter Subscribers
Email campaigns should be an essential part of your sales strategy. An effective email campaign that you can run through a newsletter is a great way to nurture your leads and show the latest news, special offers and more, writes, Ugi , founder and CEO of Contenthorse
5 Technologies that Will Impact Marketing Automation
Marketing automation technology was a blessing for marketers who could now automate the monotonous and repetitive tasks of marketing and marketing communications to their machine counterparts. At the same time, programmatic ad buying – another example of marketing automation, tends to save marketers a lot of time and efforts of purchasing online ad space. It enables them to focus on more essential tasks around optimizing business revenues.
Is Martech Growing Too Fast For Its Own Good?
Martech is at a crossroads.While one of the top marketing buzzwords flying among CMOs and CIOs, promising exponential improvement in processes and systems, …
How Companies Can Engage Attendees Better in the Hybrid Events Era
In two years, events went from physical to virtual and hybrid. Discover how companies can engage audiences better in the virtual and hybrid events era.
Marketing-as-a-Service (MaaS): What is it and Why do SMBs need it?
In the face of rapidly changing market needs, marketing teams must embrace a lean, agile and flexible model for executing marketing ops. Is Marketing-as-a-service the answer?
Top Three Most Important Aspects of Digital Marketing
Dan Purvis, Founder and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation, and content