Censys Fills the Gaps in Home Networks With Risk Identifier Tool

Censys introduces a tool to keep an eye out for breaches in home networks; Crossfix reorganizes media exposure data flow for greater user privacy.

Secure home networks for remote work environments

Remote workOpens a new window has become the norm for the enterprise workforce ever since wide-scale lockdowns were enforced across countries. Health concerns go hand-in-hand with security and vulnerability concernsOpens a new window regarding devices and home networks, which may not match up to enterprise standards. Networks are strained as the majority of employees shift to telecommuting, thereby increasing the attack surface by 665% on average, doesn’t help either David Corcoran, Co-Founder and CEO of Censys says.

To gain visibility into the home network infrastructure and put enterprise-level guardians, Censys has launched a Home Network Risk Identifier tool. The tool scans and delivers insights on any risks associated with home networks to IT teams, to take appropriate measuresOpens a new window .

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Art Sturdevant, Sr. Director, Solutions Engineering at Censys, in an exclusive commentary shared with Toolbox said, “What we’ve discovered since our announcement, is that this is a really hard problem to solve, and our customers are excited that we’re helping them gain visibility into an area they’ve largely ignored until now. Every single customer or prospect we’ve talked to has told us how they’re struggling with this exact issue right now.”

Censys Home Network Risk Identifier can be automated to monitor home networks and report to IT teams for:

• Cameras, routers and other IoT, embedded devices like smart TVs, smart controlled fixtures etc
• File sharing protocols like FTP, Microsoft SMB; network management protocolslike Intel AMT and SNMP
• Microsoft RDP, VNC or other remote accessibility apps
• Exposed unencrypted sensitive data on devices

Crossfix boosts marketing analytics without relying on third-party cookies

In order to streamline the intricacies of digital media measurement, Crossfix has launched new integrations with media channels. Crossfix’s new release brings media exposure dataOpens a new window from several channels, directly to the Crossfix DIFA Platform. Called the DIFA Partner Program, it extends DIFA Platform’s analytics capabilities, now directly fed through support to direct integrations with publishers & media platforms, thereby having a continuous access to data across multiple channels.

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Websites use third-party cookies to understand visitor behaviour and ad-traffic optimization and personalizationOpens a new window . The DIFA Partner Program does away with third-party cookies to enhance the privacy of users across traditional and non-traditional media channels. These include digital, connected TV, OTT, linear TV, digital audio, radio, mobile applications, email etc.

Brian Silver, President at LiveIntent, a marketing technology company, said “LiveIntent built its identity framework to bridge the ecosystem to the first-party data that Publishers and Brands have uniquely amassed by virtue of their content and loyalty”.

Kelly Hogue, VP of Programmatic and Strategic Partnerships at LiveIntent further added, “That bridge will be the key to having our clients complement their traditional measurement tactics with DIFA in order to measure success both in the present, and for a future where the third-party cookie is no longer available”.

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