Connatix Launches Smart Stories To Drive Contextual Content Automation in the Newsroom


Connatix launches new story curation capabilities

Contextual content automation is emerging as a key driver of publishing transformation. We analyze what this means for the industry at large.

Connatix, a video technology company, yesterday announced ‘Smart Stories’ – a new feature that leverages natural language processing to crawl a site instead of relying on a feed to create a story. Smart Stories has been made available on Connatix’s Playspace platform to help publishers add more automation to the newsroom. The company launched Playspace earlier this year to help publishers create turnkey “story players” from existing video or article content, and then monetize with video advertising. Smart Stories take this capability a step further and provides publishers with the ability to improve the editorial experience automatically with contextually relevant content.

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With Smart Stories, publishers also get to exercise full control of their content, selecting how narrow or broad the contextual relevance should be. They can also choose a “trend” setting based on how recent or popular content is.

“Smart Stories enhances the reader experience and ensures publishers are in lock-step with their editorial goals,” said Connatix CEO, David Kashak. “Connatix is leading an industry shift towards contextual content solutions. We’re bringing automation to the forefront of editorial processes, and in turn bringing publishers one step closer to a true ‘robotic newsroom’, where editors are backed by advanced AI tools to help inform decisions and ultimately tell powerful stories.”

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Why Contextual Content Automation is Becoming Important for Publishers

Newsrooms across the world such as The New York Times, Forbes, Oregon Public Broadcasting, Yahoo, and others are deploying NLP-powered to help create and publish news stories on business, sports, education, public safety, and more. For most newsrooms, automating parts of reporting and publishing efforts is the easiest way to reduce staff’s workloads and tap into new data resources.

Automation is also allowing journalists to do what they do best – tell stories that matter. New tools like Smart Stories from Connatix discover and understand massive amounts of information, helping publishers find new ways to identify and report stories that matter.

“We continue to provide publishers with more of what they’ve come to expect from Connatix, video monetization that works in harmony with their editorial ethos to drive both reader engagement and revenue,” said Gil Sommer, vice president of product at Connatix. “The big leap in our technology is that it helps create countless versions of content automatically and based on the page’s context. The content created is relevant and will update in real time as new content is added across the site.”

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Small publishers or newsrooms could, in fact, have the most to gain from deploying contextual content automation. By piecing together data and information from news stories and public resources, these technologies can help smaller publishers expand their coverage or create new products.

In an increasingly competitive landscape, publishers deploying automation could increase their revenue and build compelling narratives using data.

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