Fourth of July Ideas for Marketers: Tips From Top Brands

Fourth of July is the perfect mid-year holiday to reach out to your customers and tap into their summer celebration mood. Here are some secrets from successful e-commerce brands that can help you power up your Independence Day campaign.

We love the fourth of July holiday and are excited about the holiday week and celebrations. But before we leave for the holidays, let’s look at some facts according to the National Retail Federation’s survey Opens a new window conducted by Prosper Insights and Analytics that could improve your marketing campaign:

• 86% of Americans plan to celebrate Independence Day, and 26% of them plan to purchase additional patriotic items
• $6.7 billion is the planned spending on food items
• 61% plan to celebrate with a cookout/barbecue/picnic
• 40% will participate in a community celebration or simply enjoy the fireworks
   

Learn More: How Social and Mobile Platforms can Enliven your Patriotism thisOpens a new window Independence DayOpens a new window

These stats have big e-commerce brands ready to connect with their customers this fourth of July. We compiled some tips to inspire your Independence Day campaigns.

Here’s how top brands have been crafting their Independence Day campaigns:

Brit+Co. – Red, White, and Blue All the Way

 

Screengrab of Brit+Co.’s 4^th of July Email Brochure

Image source: Pinterest

This email campaign by Brit+Co.Opens a new window captured the patriotic spirit while creating ‘a need‘ of items that would be essential for a stylish, fun-filled holiday. Let’s look at the elements in it:

• It had all the visually appealing ingredients for a perfect beach-themed 4^th of July party

• Every product is represented in red, white, and blue, the colors of the day
• It acts as a checklist of ‘must-have‘ products for the festive weekend
• There is a clear call to action leading to a landing page with all such items curated in one place

Joining the patriotic brigade seems to be the best, safest bet for your fourth of July campaigns so far.

Walmart – What’s Cooking?
 

Fourth of July celebrations are incomplete without a cookout or a barbecue. In an attempt to get engagement and reach out to understand customer needs, WalmartOpens a new window asked users what they were most excited to grill this year, while also highlighting they could order their favorite food with a curbside pickup:
 

Order online, pick it up curbside and get to grillin’. Let us know what you’re most excited about cooking up this Fourth of July!

— Walmart (@Walmart) July 2, 2018Opens a new window
 

This tweet was in tune with the holiday mood, while reminding customers about Walmart’s special services. The poll also helped the brand gain insights on the products that would be in demand on the day.

Lowe’s – Happy Fourth
 

Lowe’sOpens a new window wished everyone a Happy Fourth with a creative postOpens a new window .

Happy 4th of July!

— Lowe’s (@Lowes) July 4, 2016Opens a new window
 

Instead of promoting their products, Lowe’s chose to greet customers, without pushing products or sales. It was the perfect way to stay genuine and relevant, while driving brand awareness.

Learn More: 5 Social Media Campaign Tips to Fire up Your July 4th OutreachOpens a new window

Secret Sauce for Your Fourth of July Marketing Campaign

Here is what you can learn from these leading brands:

1. A splash of the red-white-blue theme on your webpage, app, emails and product promotions can help drive sales.
2. A holiday is incomplete without some festive shopping. You can leverage the opportunity by announcing your fourth of July sale in advance to build anticipation and excitement and then give it the final nudge with special Independence Day coupons.
3. To drive engagement, conduct social media photo contests on Snapchat, Instagram or Facebook and encourage your followers to post their 4^th of July stories. You can also ask them to post pictures with your products and incentivize the winners.
4. Using trending hashtags, such as #IndependenceDay, #FourthofJuly, #America, #Fireworks, etc., on relevant posts can help you attract users, reaching a wider audience.
5. You can draft an email campaignOpens a new window to simply greet your customers or even create a poll to capture their holiday plans. This will help engage your customers and give you valuable insights for your next campaign.
6. You could also encourage shopping with extended summer salesOpens a new window offers such as back-to-collegeOpens a new window sales, etc.
    

Here is wishing all our readers a very Happy Independence Day. Go Fourth!

How are you wooing your customer this fourth of July? Tell us on TwitterOpens a new window or LinkedInOpens a new window or FacebookOpens a new window ; we’re always listening!