In this part of our conversation with Ann Sung RuckstuhlOpens a new window , CMO at UnisysOpens a new window , we discuss how Unisys is enabling key industries such as transportation and healthcare, as well as her insights on the importance of engaging with C-level executives of clients around business outcomes.
Key Takeaways:
- “Unisys tries to speak the language of the business decision makers and walk a mile in their shoes. It’s not about bits and bytes anymore, if any technology company is so self-serving that they only talk about their bits and bytes, they are completely missing the boat. We need to focus on the outcomes you can deliver to the client.â€
- C-level executives are looking for help navigating the digital transformation. Specifically in these 4 areas:
- business transformation
- infrastructure transformation
- workforce transformation
- security transformation
- Of the 4 areas of outcome based conversations described above very little of the conversation involves product features
Ann has given us some great feedback on many elements of digital marketing, STEM education for women, the importance of strategic planning, enabling of key industries and more. Read her full interview with Ziff Davis B2B hereOpens a new window .