Global Savings Group, a Commerce Content Solution Company Raises $13M in Funding

Global Savings Group is PubTech platform for Commerce Content operating 100+ digital assets, helping marketers to monetize by delivering products, recommendations, deals and discounts to consumer. 

Atlanta, GA: Opens a new window The Global Savings GroupOpens a new window (GSG), a leading global provider of Commerce Content Solutions, have announced their latest funding round, along with their exclusive negotiations to acquire iGraal from M6 Group, to close out a highly successful 2019. Last year, GSG hit several key milestones, received numerous industry awards and expanded into the U.S. market.

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The latest funding round came from existing investors Rocket Internet, Holtzbrinck Ventures, DTCP and RTP Global, and will be used to further expand the German PubTech company’s presence within the U.S. and UK markets and to fund future acquisitions. Recently, GSG also announced that they had entered exclusive negotiations for French cashback player iGraal, valued at $137M.

In January of 2019, GSG acquired Pouch, a U.K.-based money-saving browser extension. Pouch’s internet browser extension searches over 3,000 e-commerce sites in the UK for active voucher codes on Chrome, Safari and Firefox browsers. Following the acquisition, Pouch’s solution was incorporated into the PubTech company’s white-labeled offering. The following month, GSG opened its first office in the U.S. market. The new office, in Atlanta, Georgia, joined GSG’s growing list within major global cities, including Amsterdam, Kuala Lumpur, London, Madrid and Warsaw. The U.S. operations are being led by the company’s CRO, Johannes Wirth, out of the Atlanta office, which hired 30 employees in 2019. 

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“The media market in the U.S. is a very exciting and ever-changing one, and we knew we needed to establish a foothold within the country to be able to service and better understand the challenges of our key clients, which include Business Insider and CNN,” said Wirth. “We have seen incredible growth in the first 10 months of operation and have seen the market go through some key changes and iterations.” 

GSG’s success within the market didn’t go unnoticed either as they went on to be recognized with the Industry Disruptor Award by affiliate marketing network Awin US Group for their growth within the U.S. market. GSG was chosen as the winner for the way they have “challenged the status-quo within the affiliate marketing industry, whether it be a technology, strategy or process,” according to the Awin Group. Additionally, Wirth was named as one of the top 50 industry players in performance marketing by PerformanceIN. 

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“Since partnering with GSG 18 months ago, our work together has given us another way to help connect people with great commerce content,” said Breton Fischetti, VP of Commerce at Insider, Inc. “Service journalism has become one of the fastest-growing businesses for us, and working with a partner like GSG makes it a much easier lift on our end, ensuring that we can continue to deliver the engaging and useful content our readers expect from us.” 

In 2019, GSG hit key growth metrics as well, including facilitating an estimated 27.5M transactions for their partners, generating an estimated $2.07B in gross merchandise value (GMV). Additionally, the company was able to generate up to 20 percent of their publishing partners’ digital revenues.