Google’s new ranking factor is designed to evaluate web pages based on how users perceive the experience of interacting with a web page. Also, Discovery Ads are now globally available on Gmail Promotion, Google Search app, and Social tabs.
Google has a detailed developer document on the page experience criteria, but these metrics aim to understand how a user will perceive the experience of a specific web page including the quick page loads, mobile-friendly, runs on HTTP, the presence of Google ads and if content jumps around as the pages load.
Google today announcedOpens a new window a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. For example, if Google thinks that website users will have a poor experience on pages, Google may not rank those pages as high as they are now. This update is called the Google Page Experience update and is not expected to go live until sometime in 2021.
The Google page experience is made up of numerous existing Google search ranking factors, such as page speed update, HTTPS ranking boost, page speed test, and safe browsing facility, while refining metrics around usability and speed. These all fall under Google Core Web Vitals.
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The core web vitals are a set of user-centered metrics that give scores on parts of the pages including interactivity, load time, and the stability of content as it loads.
“While all of the components of page experience are important, we will rank pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content. However, in cases where multiple pages have similar content, page experience becomes much more important for visibility in Search,†Google wrote.
Accelerated Mobile Pages (AMP) will still surface in the Google mobile search results if AMP pages are present. Google on mobile will use page experience metrics from the AMP content since AMP pages are served on mobile, then Google will use the AMP page experience metrics for scoring purposes. Again, it is what Google serves to the user that will be judged for ranking.
Google has announced a set of new ranking factors under the Page Experience Update. This means that everyone has time until 2021 to prepare for this ranking update. Page experience, in my opinion, won’t be a huge metric, similar to HTTPS and page speed that are small factors. Google said great content is still more important and pages that have great content can still rank well with poor page experience, feels Barry SchwartzOpens a new window .
Discovery ads now available globally
The way people shop and discover new brands has changed rapidly. There are customized feeds like news, video, and social which play an important part in facilitating people to find motivation throughout the consumer journey.
Google introduced two huge image-driven ad tests as its Google Marketing Lice event last year. As Gallery ads for search campaigns didn’t make it and are ready to roll out this summer, but Discovery adsOpens a new window have emerged from testing and are now available to all the advertisers worldwide.
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Discovery ads are eligible to serve across YouTube Home and Watch Next feeds,
The new ability gives advertisers access to Discovery’s feed, which provides updates on topics that users are interested in, via Android devices and the mobile version of its Chrome browser.