Gravity4 announced this week the company will officially be changing its name to DaVinci Marketing Cloud and unify all of its global brands as of Jan 29, 2018. The official website will become DaVinci11.comOpens a new window .
The new name would reflect the evolving focus of the company toward Automation, Artificial Intelligence & Blockchain, adding the teams increasingly diversified efforts of R&D to blend brand marketing with machine learning.
The company announced its entrance into the Artificial Intelligence sector early last year with its announcement of its A.I. engine named, MonaLisa, designed to disrupt the software industry through automation. MonaLisa provides unparalleled access to the cutting-edge data science with its focus on predictive targeting. In September 2017, the company also launched its blockchain subsidiary Lydian.io, focused on providing A.I. marketing cloud servicing the blockchain sector. The R&D teams have since announced The Whisper Network, a Directed Acyclic Graph (DAG) immutable ledger thats solves the problems of scalability, security, and true decentralization while achieving consensus and keeping transactions fees de minimis. MonaChain and MonaBrowse are two decentralized applications that will be built on the Whisper Network. MonaChain will combat adfraud, while MonaBrowse will combat the rise of ad-blockers.
“Our landscape is ever changing requiring continuous investments in research & development to connect brands with the right consumers. Our commitment to leading change begins with our unified name,†said Kamal Kaur, CEO & Chairwoman of Davinci11. “Davinci11 will leverage the strength of the MonaLisa and Lydian products to align its corporate and product brand identities. Taking a cue from our revered artist and mathematician, Davinci11’s mission is to bring both, the Art and Science of marketing to brands while continuing to amplify it product inventions.â€
The company’s name to Davinci11, reflects the company’s leading position and commitment in merging The Art and Science of 1:1 Marketing towards brand marketing. In alignment with the new name, the company has announced its deep commitment to A.I. and Blockchain in effort to bring higher value across the industry. Davinci11 will continue to lead the path forward to leverage its Artificial Intelligence algorithms to better anticipate consumer’s interest with access to real-time data.