Employees’ need for instant access to information and communication has surpassed what outdated methods can provide – leaving mobile is the only solution. Here are the strategies businesses should implement to meet employees’ needs.
Collaborative platforms truly are the future of communications. Look at the success of the popular online social media and gaming platforms – user engagement thrives with both messaging and voice communication as underlying platforms to connect and interact.
When we look at the communication between people – whether it’s consumers or employees – it’s apparent that our habits are changing. Signs are pointing toward collaborative platforms that combine every type of communication style in one: voice, text, video, etc. While mobile messaging was once looked at as only the text message, it has now taken on a new meaning.
But while consumers have picked up on this, businesses are still lagging and relying on basic text-based email threads. It’s time for enterprises to follow suit of the consumer and space and implement secure, controllable omnichannel mobile messaging platforms.
Employees’ growing need for instant access to information and communication has surpassed what outdated methods like email can provide – leaving mobile messaging as the only solution. With most enterprises behind implementing and controlling messaging platforms, they need to adopt strategies to meet multi-generational employee needs.
Generational Drivers of Communication Habits
Millennials are now moving into management and executive positions, while recruiters and companies are beginning to focus their targets on Generation Z. As the work environment is adapting to these new generations, it is time to provide the tools necessary to accommodate these mobile trends and habits of younger generations and offer a way to drive collaboration between the entire office.
New generations are consistently changing how they get a hold of people for the most important and accurate information. Through omnichannel platforms, employees are provided with multiple communication styles that allow them to cater to the demands of the conversation at that time, ultimately increasing productivity and creating a more efficient work environment for everyone.
By offering a messaging workplace, the technology gap will be bridged between the varying communication needs of a diverse workforce by streamlining communication into one omnichannel platform.
Components of a Messaging Platform
1. Security
In today’s enterprise, secure and efficient channels of communication among employees are paramount. Mobile messaging for businesses leveraging device-to-device encryption and advanced archiving, both key features to protect data and maintain the privacy of company communications.
By deploying enterprise-class messaging platforms, organizations create a more secure and private channel for the flow of information between employees, as opposed to email or other means of communication.
2. Productivity Features
With an ever-evolving workforce, employees need collaboration platforms that increase efficiency and productivity. A superior messaging service enables a company’s employees to easily keep track of information between teams and join meetings from wherever they are.
Through features like HD audio, group calling, live video broadcasts, meeting schedulers, and daily poll and survey tools, employees will be able to drive collaboration through all levels and surpass the limited efficiency offered through legacy platforms like email.
Implementing a Platform That Meets the Needs of Employees
With companies facing time zone differences, schedule changes and multiple offices, a single streamlined and secured platform is essential. Mobile messaging for businesses offers the luxury of sending, receiving and syncing messages from multiple company devices such as a smartphone, tablet or laptop.
By freeing employees from the confines of their desks and providing them with the flexibility to access work through whichever device is most convenient, mobile-centric environments are accelerating employee productivity.
With collaborative platforms extending the benefits of mobile messaging through all channels- they offer a convenience factor that email was never able to provide. One of the major problems that written communication faces is the occasional inability to grasp what your colleagues are trying to communicate. With the option of video and voice, employees are offered the instantaneity, clarity, and accessibility that the modern workforce is demanding.
It is time for businesses to follow the success of the consumer space and adopt all-in-one mobile messaging platforms. Enterprise messaging is seceding legacy communication technologies like email and will provide your employees with the tools they need to increase efficiency and productivity, assisting your company in becoming more agile and superior to the competition.