App Annie predicts up to 50% increase in shopping hours spent on Android devices from last year.
App Annie, a mobile market estimate service provider, yesterday releasedOpens a new window new Q4 holiday shopping season predictions. The new predictions empower marketers to win on mobile. With the boom in couch commerce, shopping from the smartphone will see an uptick by 50% in Q4 2020 as compared to Q4 2019, the report stated.
While retail sales dipped in Q2 to -19.9% YoY in April 2020, they are expected to outpace the economy overall and be back up to 2.2% YoY growth in Q3 2020.
“We tend to see peaks in time spent on shopping apps surrounding Prime Day, Black Friday and Cyber Monday each year in July and November, respectively. With Prime Day taking place much closer to Black Friday and Cyber Monday, and Amazon consistently ranking #1 by monthly active users (MAU) among shopping apps in the U.S. and commanding a strong cross-app usage with other top apps, it is likely Prime Day steals a bit of thunder from the November shopping days,†said Lexi Sydow, senior market insights manager, App Annie.
Also read: Shopping in a Post COVID World: Facebook Launches New Ecommerce Capabilities
App Annie provides three forecasts on this year’s holiday shopping season, which include:
- Growth in mobile shopping will be spread throughout Q4 2020 and less concentrated in the weeks of Black Friday and Cyber Monday.
- 1 billion hours will be spent on shopping apps in Q4 2020, that is a 50% increase from Q4 2019.
- Alibaba’s Singles’ Day will bring in $45 billion in 24 hours despite economic headwinds in China
Also read: Whats Next in Ecommerce Personalization: Jivox Launches New Purchase Prediction Technology
Prep for the Q4 2020 Holiday Season
To capitalize on this busy time, companies should prioritize mobile advertising and take stock of their App Store Optimization (ASO) strategy to maximize organic traffic. Retailers should take note of how they stack up to the competition and what companies grew in last year’s holiday season to better prepare an offensive mobile strategy this year.
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