The Point-of-Sale Coupon solution helps trigger next purchase and brings more savings to consumers.
Getting omnichannel strategy to work for Consumer & Packaged Goods (CPG) industry is far from easy. It is more about ensuring cohesion across manifold channels and formats and creating messaging that clearly fits the reality of the customers. For CPG marketers, there is a huge opportunity to influence and engage their key customers along the path to purchase encompassing digitalOpens a new window , pickup, and in-store fulfilment. Recently due to Covid-19 outbreak, the delivery app-based retail services have surgedOpens a new window in the marketplace.
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Checkout coupons are a great means to close the loop on the decision journey of CPG consumers. During times of key promotion offers, they fortify omnichannelOpens a new window engagement to deliver higher sales. The latest Checkout Coupons solution from Valassis, the marketing tech and consumer engagement offerings provider fosters the omnichannel approach for directly engaging consumers. These coupons are aimed at the same shoppers who are recipients of online ads of specific brands and/or the RetailMeNot Everydayâ„¢ free-standing insert (FSI) across an expansive in-store network.
The new solution taps into shopping intelligence provider Catalina’Opens a new window s personalized in-store media network spanning 91 million American households across 23,000 U.S. retail outlets targeting both new and existing customers.
There are additional benefits of the solution that include multichannel engagements to increase effectiveness and peak sales during major promotional activities. Among other benefits are flexible promotional strategies, streamlined campaigns, and relevant reach in both pre-purchase and post-purchase stages.
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“Given today’s rapidly changing environment, Checkout Coupons bring expanded reach and a level of flexibility to our clients as well as greater savings to consumers,†said Curtis Tingle, executive senior vice president, product, Valassis. “This solution enhances marketers’ ability to leverage responsive omnichannel campaigns and be more nimble as they strive to meet their program goals.â€
CPG marketers are leaving no stone unturned in challenging times like the present in maximizing ROI on every ad dollar spent by adopting innovative solutions and bringing more value to end consumers as well as retail partners